Reviving a dying business - innovation in the funeral industry

Detalhes bibliográficos
Autor(a) principal: Fehle, Theresa Maria
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138048
Resumo: This research aims to understand consumers’ perception and interaction with innovation and changes in the funeral industry. The industry represents both an evergreen and an attractive market, that is currently undergoing transformation due to digital transformation, changing business models, consumer preferences and evolving attitudes towards death. The research examines a survey sample of data on consumer behavior in the industry, focusing on funeral pre-planning and digital services. The acceptance of those services is tested for dependencies on socio-demographic variables and other factors. Planning depicts a useful tool to solve consumer vulnerability in the industry. The cultural stigma has to be targeted by education and information efforts.
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spelling Reviving a dying business - innovation in the funeral industryFuneralInnovationConsumer behaviorDigital funeralFuneral planningDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis research aims to understand consumers’ perception and interaction with innovation and changes in the funeral industry. The industry represents both an evergreen and an attractive market, that is currently undergoing transformation due to digital transformation, changing business models, consumer preferences and evolving attitudes towards death. The research examines a survey sample of data on consumer behavior in the industry, focusing on funeral pre-planning and digital services. The acceptance of those services is tested for dependencies on socio-demographic variables and other factors. Planning depicts a useful tool to solve consumer vulnerability in the industry. The cultural stigma has to be targeted by education and information efforts.Castro, João Lopes deRUNFehle, Theresa Maria2022-05-17T10:36:37Z2021-10-182020-01-042021-10-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138048TID:202895114enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:23Zoai:run.unl.pt:10362/138048Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:56.185573Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Reviving a dying business - innovation in the funeral industry
title Reviving a dying business - innovation in the funeral industry
spellingShingle Reviving a dying business - innovation in the funeral industry
Fehle, Theresa Maria
Funeral
Innovation
Consumer behavior
Digital funeral
Funeral planning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Reviving a dying business - innovation in the funeral industry
title_full Reviving a dying business - innovation in the funeral industry
title_fullStr Reviving a dying business - innovation in the funeral industry
title_full_unstemmed Reviving a dying business - innovation in the funeral industry
title_sort Reviving a dying business - innovation in the funeral industry
author Fehle, Theresa Maria
author_facet Fehle, Theresa Maria
author_role author
dc.contributor.none.fl_str_mv Castro, João Lopes de
RUN
dc.contributor.author.fl_str_mv Fehle, Theresa Maria
dc.subject.por.fl_str_mv Funeral
Innovation
Consumer behavior
Digital funeral
Funeral planning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Funeral
Innovation
Consumer behavior
Digital funeral
Funeral planning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This research aims to understand consumers’ perception and interaction with innovation and changes in the funeral industry. The industry represents both an evergreen and an attractive market, that is currently undergoing transformation due to digital transformation, changing business models, consumer preferences and evolving attitudes towards death. The research examines a survey sample of data on consumer behavior in the industry, focusing on funeral pre-planning and digital services. The acceptance of those services is tested for dependencies on socio-demographic variables and other factors. Planning depicts a useful tool to solve consumer vulnerability in the industry. The cultural stigma has to be targeted by education and information efforts.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-04
2021-10-18
2021-10-18T00:00:00Z
2022-05-17T10:36:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138048
TID:202895114
url http://hdl.handle.net/10362/138048
identifier_str_mv TID:202895114
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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