A sociological approach to institutional communication : the public image in organizational administration in education
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.3/4381 |
Resumo: | Acknowledging that the external context visibly affects any organization, this investigation seeks to constitute a specific contribution to the study of the importance of public image in organizational administration. To that end, a collection and documentary analysis of news stories from the newspaper O Fayalense on the Asylum for the Disadvantaged Children of Horta [Asilo de Infância Desvalida da Horta], an institution located on Faial Island, Azores, Portugal, covering the time period of 1858 to 1895, is performed. In the presentation and discussion of the results, a comparison is made between two periods that involve a single president because they vary in the type of news stories published (at the level of sources and subjects). It is concluded that the news stories published cover three large types of references, which, given the period in question, vary substantially: factual information (on the celebrations occurring in the asylum, communications about donations received and appreciation of benefactors, or institutional information on the elections of the asylum directorate), praise (regarding the asylum’s mission, operation, or administration), and censures (including responses to external criticism, criticism of previous managements, and stories regarding the asylum’s precarious circumstances). The implication of the study is that the importance of a positive public image, especially a positive image that is supportive of the leadership, should not be overlooked for the organizational administration to have greater chances of success. |
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A sociological approach to institutional communication : the public image in organizational administration in educationPublic ImageOrganizational AdministrationCommunications StrategyEducationAsylum for the Disadvantaged Children of HortaO FayalenseAcknowledging that the external context visibly affects any organization, this investigation seeks to constitute a specific contribution to the study of the importance of public image in organizational administration. To that end, a collection and documentary analysis of news stories from the newspaper O Fayalense on the Asylum for the Disadvantaged Children of Horta [Asilo de Infância Desvalida da Horta], an institution located on Faial Island, Azores, Portugal, covering the time period of 1858 to 1895, is performed. In the presentation and discussion of the results, a comparison is made between two periods that involve a single president because they vary in the type of news stories published (at the level of sources and subjects). It is concluded that the news stories published cover three large types of references, which, given the period in question, vary substantially: factual information (on the celebrations occurring in the asylum, communications about donations received and appreciation of benefactors, or institutional information on the elections of the asylum directorate), praise (regarding the asylum’s mission, operation, or administration), and censures (including responses to external criticism, criticism of previous managements, and stories regarding the asylum’s precarious circumstances). The implication of the study is that the importance of a positive public image, especially a positive image that is supportive of the leadership, should not be overlooked for the organizational administration to have greater chances of success.Canadian Center of Science and EducationRepositório da Universidade dos AçoresSerpa, Sandro Nuno Ferreira2017-09-13T15:08:39Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.3/4381engSerpa, S. (2016). A sociological approach to institutional communication: the public image in organizational administration in education. "International Education Studies", 9(1), 79-90. DOI: 10.5539/ies.v9n1p791913-9020 (Print)http://dx.doi.org/10.5539/ies.v9n1p79info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-12-20T14:32:33Zoai:repositorio.uac.pt:10400.3/4381Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:26:46.206377Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A sociological approach to institutional communication : the public image in organizational administration in education |
title |
A sociological approach to institutional communication : the public image in organizational administration in education |
spellingShingle |
A sociological approach to institutional communication : the public image in organizational administration in education Serpa, Sandro Nuno Ferreira Public Image Organizational Administration Communications Strategy Education Asylum for the Disadvantaged Children of Horta O Fayalense |
title_short |
A sociological approach to institutional communication : the public image in organizational administration in education |
title_full |
A sociological approach to institutional communication : the public image in organizational administration in education |
title_fullStr |
A sociological approach to institutional communication : the public image in organizational administration in education |
title_full_unstemmed |
A sociological approach to institutional communication : the public image in organizational administration in education |
title_sort |
A sociological approach to institutional communication : the public image in organizational administration in education |
author |
Serpa, Sandro Nuno Ferreira |
author_facet |
Serpa, Sandro Nuno Ferreira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade dos Açores |
dc.contributor.author.fl_str_mv |
Serpa, Sandro Nuno Ferreira |
dc.subject.por.fl_str_mv |
Public Image Organizational Administration Communications Strategy Education Asylum for the Disadvantaged Children of Horta O Fayalense |
topic |
Public Image Organizational Administration Communications Strategy Education Asylum for the Disadvantaged Children of Horta O Fayalense |
description |
Acknowledging that the external context visibly affects any organization, this investigation seeks to constitute a specific contribution to the study of the importance of public image in organizational administration. To that end, a collection and documentary analysis of news stories from the newspaper O Fayalense on the Asylum for the Disadvantaged Children of Horta [Asilo de Infância Desvalida da Horta], an institution located on Faial Island, Azores, Portugal, covering the time period of 1858 to 1895, is performed. In the presentation and discussion of the results, a comparison is made between two periods that involve a single president because they vary in the type of news stories published (at the level of sources and subjects). It is concluded that the news stories published cover three large types of references, which, given the period in question, vary substantially: factual information (on the celebrations occurring in the asylum, communications about donations received and appreciation of benefactors, or institutional information on the elections of the asylum directorate), praise (regarding the asylum’s mission, operation, or administration), and censures (including responses to external criticism, criticism of previous managements, and stories regarding the asylum’s precarious circumstances). The implication of the study is that the importance of a positive public image, especially a positive image that is supportive of the leadership, should not be overlooked for the organizational administration to have greater chances of success. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016 2016-01-01T00:00:00Z 2017-09-13T15:08:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.3/4381 |
url |
http://hdl.handle.net/10400.3/4381 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Serpa, S. (2016). A sociological approach to institutional communication: the public image in organizational administration in education. "International Education Studies", 9(1), 79-90. DOI: 10.5539/ies.v9n1p79 1913-9020 (Print) http://dx.doi.org/10.5539/ies.v9n1p79 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Canadian Center of Science and Education |
publisher.none.fl_str_mv |
Canadian Center of Science and Education |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130722023243776 |