Online Shopping Behaviours during quarantine: Zara case study

Detalhes bibliográficos
Autor(a) principal: Silva, Ana Maria Amado e Vasconcelos Duarte
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/120625
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Online Shopping Behaviours during quarantine: Zara case studyE-Commerce;Online Shopping;Quarantine;Covid19;Zara;Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNowadays, due to the phenomenon of globalization and technological evolution, the offer of goods and services has been growing exponentially and, consequently, consumers have more and more brands at their disposal. Naturally, this evolution has had a huge impact on the growth of online commerce. Virtually all industries have adopted online commerce, giving consumers the possibility to buy their products/services online, through computers or smartphones, without having physically to go to a store. The fashion industry is no exception and increasingly invests in e-commerce to optimize the consumer experience. Brands have the ability to offer services that serve as an extension of the communication carried out in physical stores, therefore complementing the consumer's experience so that it becomes more real and satisfying. This type of commerce also allows the brands to better understand the customer needs and the major market trends, providing an increasingly satisfying consumer experience. This dissertation intends to analyse the behaviours and relationships underlying online shopping by understanding what drives consumers to buy online instead of going to a store. I chose the Zara brand as the object of my study, not only because it is a brand with a lot of notoriety in the world market, but also because it has an extremely important position and relevance in the Portuguese market. The conclusions and results of this study demonstrate that the tendency is towards online shopping. Through the quantitative analysis of the results obtained, it is possible to verify that Covid19 has increased the online purchases, however people are not very afraid of going shopping in person. They seem to choose the online option due to its comfort and efficiency. It is also discussed the importance of creating bonds between consumers and the brands since these relationships are later translated into profitability and growth for the companies.Orghian, DianaRUNSilva, Ana Maria Amado e Vasconcelos Duarte2021-07-07T10:53:56Z2021-06-282021-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/120625TID:202737659enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:03:07Zoai:run.unl.pt:10362/120625Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:24.497014Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online Shopping Behaviours during quarantine: Zara case study
title Online Shopping Behaviours during quarantine: Zara case study
spellingShingle Online Shopping Behaviours during quarantine: Zara case study
Silva, Ana Maria Amado e Vasconcelos Duarte
E-Commerce;
Online Shopping;
Quarantine;
Covid19;
Zara;
title_short Online Shopping Behaviours during quarantine: Zara case study
title_full Online Shopping Behaviours during quarantine: Zara case study
title_fullStr Online Shopping Behaviours during quarantine: Zara case study
title_full_unstemmed Online Shopping Behaviours during quarantine: Zara case study
title_sort Online Shopping Behaviours during quarantine: Zara case study
author Silva, Ana Maria Amado e Vasconcelos Duarte
author_facet Silva, Ana Maria Amado e Vasconcelos Duarte
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Silva, Ana Maria Amado e Vasconcelos Duarte
dc.subject.por.fl_str_mv E-Commerce;
Online Shopping;
Quarantine;
Covid19;
Zara;
topic E-Commerce;
Online Shopping;
Quarantine;
Covid19;
Zara;
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-07-07T10:53:56Z
2021-06-28
2021-06-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/120625
TID:202737659
url http://hdl.handle.net/10362/120625
identifier_str_mv TID:202737659
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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