Integration of CSR and sustainability into strategic management: The Microsoft case

• Autor(a) principal: Silva, Diana Casimiro da
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/24772
• topic: Sustentabilidade -- Sustainability; Corporate sustainability; Responsabilidade social das empresas -- Corporate social responsibility; Innovation; Technology; Sustentabilidade corporativa; Innovação; Tecnologia

Corporate social responsibility (CSR) and sustainability have become buzz words in recent years. It is expected that businesses and organizations take responsibility for their contributions on the causes and effects of climate change. Companies have been targeted by activists, environmentalist, governmental and non-governmental, not for their emissions, but also for their code of conduct when it comes to sourcing, labor laws, and environmental and societal impacts of their activities. So more than ever it is important that businesses integrate CSR and sustainability into their strategies and core business having in mind the social, environmental and the economic aspects in alignment with the sustainable development goals. This present pedagogical case study focuses on the technological industry, its influences and reach, and innovative capabilities as an ally to sustainable objectives and missions. It focuses particularly on Microsoft a world leading technology company. This case will explore the theoretical framework surrounding the integration of corporate sustainability, the factors and drivers that influence businesses, the stages of transforming a business into becoming sustainable and lastly the role of innovation in sustainability. The objective is to analyze Microsoft’s case through the lens of the theoretical backdrop.