GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/4527 |
Resumo: | The aim of this study is to analyse the internationalization strategies of Portuguese wine companies, considering their context factors, reflection style and performance. It intends to develop a review of the literature in the scope of the theories and strategies of internationalisation, complemented by systematic research within the sector, as part of business strategies. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - GIRE(i), adapted to a context of international business, which structures research into two levels: a preliminary one, generic characterisation of the companies; along with a central one analysing its strategic strand. The empirical study, based on primary data (survey to the sector entrepreneurs) and on secondary documentary data, by applying multivariate statistical techniques, allowed the identification of strategic thinking styles based on the growth of a rather diverse external presence. Drawn on the qualitative (contextual and transactional) analysis it suggests guidelines for strategic action. |
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GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGYWine industrieStrategic managementGlobal marketMethodology ApproachThe aim of this study is to analyse the internationalization strategies of Portuguese wine companies, considering their context factors, reflection style and performance. It intends to develop a review of the literature in the scope of the theories and strategies of internationalisation, complemented by systematic research within the sector, as part of business strategies. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - GIRE(i), adapted to a context of international business, which structures research into two levels: a preliminary one, generic characterisation of the companies; along with a central one analysing its strategic strand. The empirical study, based on primary data (survey to the sector entrepreneurs) and on secondary documentary data, by applying multivariate statistical techniques, allowed the identification of strategic thinking styles based on the growth of a rather diverse external presence. Drawn on the qualitative (contextual and transactional) analysis it suggests guidelines for strategic action.Proceedings of the 34th World Congress of Vine and Wine (OIV), "The Wine Construction"2012-01-30T12:47:49Z2012-01-302011-06-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/4527http://hdl.handle.net/10174/4527engVivas, C; Sousa, A J C. (2011). GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY. 34th World Congress of Vine an Wine (OIV), "The Wine Construction", 20-27 June, Porto.978-989-20-2449-3carla.vivas@esg.ipsantarem.ptajcs@uevora.pt661Vivas, CarlaSousa, António J Cinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T18:42:36Zoai:dspace.uevora.pt:10174/4527Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:59:46.042299Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
title |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
spellingShingle |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY Vivas, Carla Wine industrie Strategic management Global market Methodology Approach |
title_short |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
title_full |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
title_fullStr |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
title_full_unstemmed |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
title_sort |
GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY |
author |
Vivas, Carla |
author_facet |
Vivas, Carla Sousa, António J C |
author_role |
author |
author2 |
Sousa, António J C |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Vivas, Carla Sousa, António J C |
dc.subject.por.fl_str_mv |
Wine industrie Strategic management Global market Methodology Approach |
topic |
Wine industrie Strategic management Global market Methodology Approach |
description |
The aim of this study is to analyse the internationalization strategies of Portuguese wine companies, considering their context factors, reflection style and performance. It intends to develop a review of the literature in the scope of the theories and strategies of internationalisation, complemented by systematic research within the sector, as part of business strategies. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - GIRE(i), adapted to a context of international business, which structures research into two levels: a preliminary one, generic characterisation of the companies; along with a central one analysing its strategic strand. The empirical study, based on primary data (survey to the sector entrepreneurs) and on secondary documentary data, by applying multivariate statistical techniques, allowed the identification of strategic thinking styles based on the growth of a rather diverse external presence. Drawn on the qualitative (contextual and transactional) analysis it suggests guidelines for strategic action. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-06-27T00:00:00Z 2012-01-30T12:47:49Z 2012-01-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/4527 http://hdl.handle.net/10174/4527 |
url |
http://hdl.handle.net/10174/4527 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Vivas, C; Sousa, A J C. (2011). GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY. 34th World Congress of Vine an Wine (OIV), "The Wine Construction", 20-27 June, Porto. 978-989-20-2449-3 carla.vivas@esg.ipsantarem.pt ajcs@uevora.pt 661 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Proceedings of the 34th World Congress of Vine and Wine (OIV), "The Wine Construction" |
publisher.none.fl_str_mv |
Proceedings of the 34th World Congress of Vine and Wine (OIV), "The Wine Construction" |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136479988940800 |