Self-disclosure and trust in the shared economy: a cross-cultural comparison
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1906 |
Resumo: | Airbnb is one of the fastest-growing businesses within the sharing economy. In this online marketplace, hosts can list their spare rooms, apartments, or houses as accommodation for Airbnb guests in return for money. Since customers tend to be careful when booking a stranger's house, trust is one of the most important elements of Airbnb. One concrete way of establishing trust is self-disclosure. This study explored online marketplaces such as Airbnb and their users with a framework on how self-disclosure in personal descriptions can be used to increase booking intention. An online experimental survey with two conditions was conducted (implicit vs. explicit host self-disclosure). There were 129 Dutch participants and 71 Chinese participants from China. Contrary to our expectations, implicit language in self-disclosure by the Airbnb host led to more trust than explicit language. Airbnb guests from the Netherlands had higher booking intentions and more trust in the Airbnb host after reading an implicit self-disclosure compared to guests from China. These cultural differences disappeared with the explicit self-disclosure profile. |
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Self-disclosure and trust in the shared economy: a cross-cultural comparisonconsumer behaviormarketingtrustshared economycross-cultural studiesAirbnb.Airbnb is one of the fastest-growing businesses within the sharing economy. In this online marketplace, hosts can list their spare rooms, apartments, or houses as accommodation for Airbnb guests in return for money. Since customers tend to be careful when booking a stranger's house, trust is one of the most important elements of Airbnb. One concrete way of establishing trust is self-disclosure. This study explored online marketplaces such as Airbnb and their users with a framework on how self-disclosure in personal descriptions can be used to increase booking intention. An online experimental survey with two conditions was conducted (implicit vs. explicit host self-disclosure). There were 129 Dutch participants and 71 Chinese participants from China. Contrary to our expectations, implicit language in self-disclosure by the Airbnb host led to more trust than explicit language. Airbnb guests from the Netherlands had higher booking intentions and more trust in the Airbnb host after reading an implicit self-disclosure compared to guests from China. These cultural differences disappeared with the explicit self-disclosure profile.University of Algarve2024-01-26info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1906Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 3 (2023); 73-82Tourism & Management Studies; Vol. 19 N.º 3 (2023); 73-82Tourism & Management Studies; Vol. 19 No. 3 (2023); 73-82Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 3 (2023); 73-822182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1906https://tmstudies.net/index.php/ectms/article/view/1906/pdf_411Copyright (c) 2023 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessBroeder, Peter2024-01-31T10:06:27Zoai:ojs.pkp.sfu.ca:article/1906Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:34.771016Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
title |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
spellingShingle |
Self-disclosure and trust in the shared economy: a cross-cultural comparison Broeder, Peter consumer behavior marketing trust shared economy cross-cultural studies Airbnb. |
title_short |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
title_full |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
title_fullStr |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
title_full_unstemmed |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
title_sort |
Self-disclosure and trust in the shared economy: a cross-cultural comparison |
author |
Broeder, Peter |
author_facet |
Broeder, Peter |
author_role |
author |
dc.contributor.author.fl_str_mv |
Broeder, Peter |
dc.subject.por.fl_str_mv |
consumer behavior marketing trust shared economy cross-cultural studies Airbnb. |
topic |
consumer behavior marketing trust shared economy cross-cultural studies Airbnb. |
description |
Airbnb is one of the fastest-growing businesses within the sharing economy. In this online marketplace, hosts can list their spare rooms, apartments, or houses as accommodation for Airbnb guests in return for money. Since customers tend to be careful when booking a stranger's house, trust is one of the most important elements of Airbnb. One concrete way of establishing trust is self-disclosure. This study explored online marketplaces such as Airbnb and their users with a framework on how self-disclosure in personal descriptions can be used to increase booking intention. An online experimental survey with two conditions was conducted (implicit vs. explicit host self-disclosure). There were 129 Dutch participants and 71 Chinese participants from China. Contrary to our expectations, implicit language in self-disclosure by the Airbnb host led to more trust than explicit language. Airbnb guests from the Netherlands had higher booking intentions and more trust in the Airbnb host after reading an implicit self-disclosure compared to guests from China. These cultural differences disappeared with the explicit self-disclosure profile. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-01-26 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1906 |
url |
https://tmstudies.net/index.php/ectms/article/view/1906 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1906 https://tmstudies.net/index.php/ectms/article/view/1906/pdf_411 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 3 (2023); 73-82 Tourism & Management Studies; Vol. 19 N.º 3 (2023); 73-82 Tourism & Management Studies; Vol. 19 No. 3 (2023); 73-82 Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 3 (2023); 73-82 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136449873838080 |