A go-to-market strategy for vertebral metrics

Detalhes bibliográficos
Autor(a) principal: Venes, Francisco Miguel dos Santos
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/6712
Resumo: Dissertação para obtenção do Grau de Mestre em Engenharia Biomédica
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spelling A go-to-market strategy for vertebral metricsDissertação para obtenção do Grau de Mestre em Engenharia Biomédica“A Go-to Market Strategy for Vertebral Metrics” is a project for commercialization of a technology capable of measuring the spatial coordinates of previously marked points. The device has been initially development for spine assessment even though it can be applied in different fields. The strategy for market penetration followed outlines some of these applications but will focus on the original purpose for which de device has been created. Market research analysis has resulted in different target segments ranging from small and medium sized healthcare providers to health club and wellness facilities. The project‟s timeline proposed for the next 6 years will be the following: Product development by NGNS, Innovative Solutions (Developer of Vertebral Metrics current prototype) to be finished in 2012. Sales initiation in Portugal (2013) followed by the product‟s entrance in Spain (2014) and Italy (2015). Commercialization will depend upon the creation of a new company called IHS – Innovative Healthcare Solutions which will manage sales, marketing and financial activities. Product assembly and early technical support will be performed by NGNS. Technical assistance will be, with time, incorporated in IHS and production outsourced, with NGNS maintaining its activity as an R&D partner. Marketing objectives will focus on attracting new customers and establishing partnership with both suppliers and distributors. IHS will have its own sales force in Portugal and depend upon partners for local distribution in other countries. The project depends upon an initial investment of 500 000€ with a payback period of 4 years and 3 months. The return is expected to be 6 times higher than the initial investment after 6 years.FCT-UNLLlussá, FernandaQuaresma, CláudiaVieira, PedroRUNVenes, Francisco Miguel dos Santos2012-01-12T14:36:11Z2011-112011-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/6712enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:37:56Zoai:run.unl.pt:10362/6712Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:16:57.694785Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A go-to-market strategy for vertebral metrics
title A go-to-market strategy for vertebral metrics
spellingShingle A go-to-market strategy for vertebral metrics
Venes, Francisco Miguel dos Santos
title_short A go-to-market strategy for vertebral metrics
title_full A go-to-market strategy for vertebral metrics
title_fullStr A go-to-market strategy for vertebral metrics
title_full_unstemmed A go-to-market strategy for vertebral metrics
title_sort A go-to-market strategy for vertebral metrics
author Venes, Francisco Miguel dos Santos
author_facet Venes, Francisco Miguel dos Santos
author_role author
dc.contributor.none.fl_str_mv Llussá, Fernanda
Quaresma, Cláudia
Vieira, Pedro
RUN
dc.contributor.author.fl_str_mv Venes, Francisco Miguel dos Santos
description Dissertação para obtenção do Grau de Mestre em Engenharia Biomédica
publishDate 2011
dc.date.none.fl_str_mv 2011-11
2011-11-01T00:00:00Z
2012-01-12T14:36:11Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/6712
url http://hdl.handle.net/10362/6712
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FCT-UNL
publisher.none.fl_str_mv FCT-UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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