The internationalisation of portuguese companies : Bial's case in South Korea
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/38727 |
Resumo: | Internationalization is a process carried out by companies that may be sustained by several motivations. The globalization of markets has reinforced the importance of the internationalization of companies and of the know-how that comes from it. Because of that, more and more companies are trying to go through this process. However, becoming international is a difficult process that may be conducted in several ways, leading companies to struggle not only with the question "where to?" but also with the question "how?”. The present study is directed toward the South Korean market because it is the country in which the internship, as part of the Master in Management, occurred and due to the numerous potentialities still unknown to most companies. In this report, besides the background of the Korean market, a successful case of licencing between the two countries will be presented – Bial, a Portuguese pharmaceutical company. The goal of his study is, based on the theoretical models - CAGE framework, Uppsala Theory and Eclectic Theory - to explain the motivations that led Bial (case study) to choose to internationalize via licensing to South Korea. Throughout the study it was possible to infer that the main motivations for Bial internationalisation were related to the search for demand and new market opportunities. On the other hand, the choice of South Korea was based on its market and population size, as well as due to its position regarding Parkinson's and Epilepsy treatment. Finally, the choice of licencing was supported by Bial's wish to reduce risk and acquire market knowledge through its partnership with Wanbang and Whanln Pharm. |
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The internationalisation of portuguese companies : Bial's case in South KoreaInternationalizationSouth KoreaPortugalBialLicencingInternacionalizaçãoCoreia do SulLicenciamentoDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a process carried out by companies that may be sustained by several motivations. The globalization of markets has reinforced the importance of the internationalization of companies and of the know-how that comes from it. Because of that, more and more companies are trying to go through this process. However, becoming international is a difficult process that may be conducted in several ways, leading companies to struggle not only with the question "where to?" but also with the question "how?”. The present study is directed toward the South Korean market because it is the country in which the internship, as part of the Master in Management, occurred and due to the numerous potentialities still unknown to most companies. In this report, besides the background of the Korean market, a successful case of licencing between the two countries will be presented – Bial, a Portuguese pharmaceutical company. The goal of his study is, based on the theoretical models - CAGE framework, Uppsala Theory and Eclectic Theory - to explain the motivations that led Bial (case study) to choose to internationalize via licensing to South Korea. Throughout the study it was possible to infer that the main motivations for Bial internationalisation were related to the search for demand and new market opportunities. On the other hand, the choice of South Korea was based on its market and population size, as well as due to its position regarding Parkinson's and Epilepsy treatment. Finally, the choice of licencing was supported by Bial's wish to reduce risk and acquire market knowledge through its partnership with Wanbang and Whanln Pharm.A internacionalização é um processo levado a cabo por diversas empresas que pode ser sustentado por várias motivações. A globalização dos mercados reforçou a importância da internacionalização das empresas e do know-how que dela provém, pelo que, cada vez mais empresas estão a tentar passar por este processo. Contudo, tornar-se internacional é um processo difícil que pode ser conduzido de várias formas, levando as empresas a debaterem-se não só com a questão "para onde?" mas também com a questão "como? O presente estudo é direcionado para o mercado sul-coreano porque é o país no qual ocorreu o estágio realizado no âmbito do Mestrado em Gestão e devido às numerosas potencialidades ainda desconhecidas para a maioria das empresas. Neste trabalho, além de uma contextualização do mercado coreano, será apresentado um caso de sucesso de licenciamento entre os dois países – Bial, empresa portuguesa do setor farmacêutico. Este estudo pretende, com base nos modelos teóricos - CAGE framework, Teoria de Uppsala e Teoria Eclética- explicar as motivações que levaram a Bial (estudo de caso) a optar pela internacionalização através do licenciamento à Coreia do Sul. Ao longo do estudo foi possível inferir que as principais motivações para a internacionalização da Bial estão relacionadas com a procura de novas oportunidades de mercado. Por outro lado, a escolha da Coreia do Sul baseou-se na dimensão do mercado e da população coreana, bem como devido à sua posição relativamente ao tratamento do Parkinson e da Epilepsia. Finalmente, a escolha do licenciamento foi suportada pelo desejo de reduzir o risco e adquirir conhecimento do mercado através da sua parceria com as farmacêuticas WanbangLeitão, Alexandra Paula Branco PintoVeritati - Repositório Institucional da Universidade Católica PortuguesaSilva, Helena Maria Casaca da2022-09-06T11:31:06Z2022-07-122022-042022-07-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/38727TID:203042794enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:44:14Zoai:repositorio.ucp.pt:10400.14/38727Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:31:37.857403Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The internationalisation of portuguese companies : Bial's case in South Korea |
title |
The internationalisation of portuguese companies : Bial's case in South Korea |
spellingShingle |
The internationalisation of portuguese companies : Bial's case in South Korea Silva, Helena Maria Casaca da Internationalization South Korea Portugal Bial Licencing Internacionalização Coreia do Sul Licenciamento Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The internationalisation of portuguese companies : Bial's case in South Korea |
title_full |
The internationalisation of portuguese companies : Bial's case in South Korea |
title_fullStr |
The internationalisation of portuguese companies : Bial's case in South Korea |
title_full_unstemmed |
The internationalisation of portuguese companies : Bial's case in South Korea |
title_sort |
The internationalisation of portuguese companies : Bial's case in South Korea |
author |
Silva, Helena Maria Casaca da |
author_facet |
Silva, Helena Maria Casaca da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Leitão, Alexandra Paula Branco Pinto Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Silva, Helena Maria Casaca da |
dc.subject.por.fl_str_mv |
Internationalization South Korea Portugal Bial Licencing Internacionalização Coreia do Sul Licenciamento Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization South Korea Portugal Bial Licencing Internacionalização Coreia do Sul Licenciamento Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Internationalization is a process carried out by companies that may be sustained by several motivations. The globalization of markets has reinforced the importance of the internationalization of companies and of the know-how that comes from it. Because of that, more and more companies are trying to go through this process. However, becoming international is a difficult process that may be conducted in several ways, leading companies to struggle not only with the question "where to?" but also with the question "how?”. The present study is directed toward the South Korean market because it is the country in which the internship, as part of the Master in Management, occurred and due to the numerous potentialities still unknown to most companies. In this report, besides the background of the Korean market, a successful case of licencing between the two countries will be presented – Bial, a Portuguese pharmaceutical company. The goal of his study is, based on the theoretical models - CAGE framework, Uppsala Theory and Eclectic Theory - to explain the motivations that led Bial (case study) to choose to internationalize via licensing to South Korea. Throughout the study it was possible to infer that the main motivations for Bial internationalisation were related to the search for demand and new market opportunities. On the other hand, the choice of South Korea was based on its market and population size, as well as due to its position regarding Parkinson's and Epilepsy treatment. Finally, the choice of licencing was supported by Bial's wish to reduce risk and acquire market knowledge through its partnership with Wanbang and Whanln Pharm. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-06T11:31:06Z 2022-07-12 2022-04 2022-07-12T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/38727 TID:203042794 |
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TID:203042794 |
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eng |
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openAccess |
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application/pdf |
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