Customer segmentation and value proposition : the case of KG International
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/21613 |
Resumo: | The purposes of this Master’s Degree Final Assignment are as follows: (1) Assess the relationship between customer segmentation and value propositions; (2) Review previous research on both concepts; (3) Present empirical evidence based on a curricular internship at the firm Konsulting Group International (KG International); (4) Propose a framework based on the comparison of the theory and the case. The goal is to explore the importance that Customer Segmentation has on Value Propositions. It later identifies aspects as the need for rethinking, adapting and redesigning customer segmentation and value propositions, especially in the company’s early years. The case is particularly illustrative of Value Propositions in the context of consulting services. |
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Customer segmentation and value proposition : the case of KG InternationalCustomer segmentationValue propositionCase studyConsulting servicesKG InternationalDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purposes of this Master’s Degree Final Assignment are as follows: (1) Assess the relationship between customer segmentation and value propositions; (2) Review previous research on both concepts; (3) Present empirical evidence based on a curricular internship at the firm Konsulting Group International (KG International); (4) Propose a framework based on the comparison of the theory and the case. The goal is to explore the importance that Customer Segmentation has on Value Propositions. It later identifies aspects as the need for rethinking, adapting and redesigning customer segmentation and value propositions, especially in the company’s early years. The case is particularly illustrative of Value Propositions in the context of consulting services.Morais, Ricardo AlexandreVeritati - Repositório Institucional da Universidade Católica PortuguesaBrito, Carlos Aguiar Teixeira de2017-03-06T10:21:24Z2016-10-3120162016-10-31T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/21613TID:201464217enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:27:45Zoai:repositorio.ucp.pt:10400.14/21613Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:17:57.312638Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Customer segmentation and value proposition : the case of KG International |
title |
Customer segmentation and value proposition : the case of KG International |
spellingShingle |
Customer segmentation and value proposition : the case of KG International Brito, Carlos Aguiar Teixeira de Customer segmentation Value proposition Case study Consulting services KG International Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Customer segmentation and value proposition : the case of KG International |
title_full |
Customer segmentation and value proposition : the case of KG International |
title_fullStr |
Customer segmentation and value proposition : the case of KG International |
title_full_unstemmed |
Customer segmentation and value proposition : the case of KG International |
title_sort |
Customer segmentation and value proposition : the case of KG International |
author |
Brito, Carlos Aguiar Teixeira de |
author_facet |
Brito, Carlos Aguiar Teixeira de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Morais, Ricardo Alexandre Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Brito, Carlos Aguiar Teixeira de |
dc.subject.por.fl_str_mv |
Customer segmentation Value proposition Case study Consulting services KG International Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Customer segmentation Value proposition Case study Consulting services KG International Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The purposes of this Master’s Degree Final Assignment are as follows: (1) Assess the relationship between customer segmentation and value propositions; (2) Review previous research on both concepts; (3) Present empirical evidence based on a curricular internship at the firm Konsulting Group International (KG International); (4) Propose a framework based on the comparison of the theory and the case. The goal is to explore the importance that Customer Segmentation has on Value Propositions. It later identifies aspects as the need for rethinking, adapting and redesigning customer segmentation and value propositions, especially in the company’s early years. The case is particularly illustrative of Value Propositions in the context of consulting services. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-10-31 2016 2016-10-31T00:00:00Z 2017-03-06T10:21:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/21613 TID:201464217 |
url |
http://hdl.handle.net/10400.14/21613 |
identifier_str_mv |
TID:201464217 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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