Marketing plan for GuestCentric systems

Detalhes bibliográficos
Autor(a) principal: Carajote, Ana Patrícia Ribeiro
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9573
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Marketing plan for GuestCentric systemsSaaSHospitality industryStrategic triangleService marketing mixA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAfter four years in the market, GuestCentric (GC) Systems, a hospitality software Portuguese company, has not yet been able to reach break even. So the question that arises is why? To answer that question ones needs to analyze the market the company operates, the main competitors and the company itself. That is what I have done in this work project, and after that I developed a marketing plan to help the company to improve its results, thus helping the business to growth. I started by analyzing the external environment of the company, then I studied GC’s internal situation, especially their competitive advantages. After identifying some of the main problems GC is facing, I decided to conduct a marketing plan to solve some of the problems and to give suggestions of improvement. An analysis of the strategic triangle and marketing mix was developed and some conclusions were reached. Finally I conclude the paper by providing some recommendations.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNCarajote, Ana Patrícia Ribeiro2013-05-13T13:33:39Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9573enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:46Zoai:run.unl.pt:10362/9573Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:54.511145Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan for GuestCentric systems
title Marketing plan for GuestCentric systems
spellingShingle Marketing plan for GuestCentric systems
Carajote, Ana Patrícia Ribeiro
SaaS
Hospitality industry
Strategic triangle
Service marketing mix
title_short Marketing plan for GuestCentric systems
title_full Marketing plan for GuestCentric systems
title_fullStr Marketing plan for GuestCentric systems
title_full_unstemmed Marketing plan for GuestCentric systems
title_sort Marketing plan for GuestCentric systems
author Carajote, Ana Patrícia Ribeiro
author_facet Carajote, Ana Patrícia Ribeiro
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Carajote, Ana Patrícia Ribeiro
dc.subject.por.fl_str_mv SaaS
Hospitality industry
Strategic triangle
Service marketing mix
topic SaaS
Hospitality industry
Strategic triangle
Service marketing mix
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-06
2012-06-01T00:00:00Z
2013-05-13T13:33:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9573
url http://hdl.handle.net/10362/9573
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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