EDP - the making of a global green brand

Detalhes bibliográficos
Autor(a) principal: Marques, Mariana Guerreiro
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10291
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling EDP - the making of a global green brandEDPRenewable energiesGrowthInternationalizationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsAs of 2007, EDP, operating as a non-state owned company, decided to take a serious and assertive position in the renewable energy sector, as it confirmed to be an emergent industry. Partially owned by EDP, EDP Renováveis was the relevant player in charge of integrating the Portuguese Group in this sector, thus internationalizing its name and reputation. This case analyses EDP’s penetration and expansion strategy, taking into account the opportunities and threats faced by the renewable energy sector.NSBE - UNLVasconcelos, LuísRUNMarques, Mariana Guerreiro2013-08-07T10:35:22Z2010-012010-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10291enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:58Zoai:run.unl.pt:10362/10291Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:22.718190Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv EDP - the making of a global green brand
title EDP - the making of a global green brand
spellingShingle EDP - the making of a global green brand
Marques, Mariana Guerreiro
EDP
Renewable energies
Growth
Internationalization
title_short EDP - the making of a global green brand
title_full EDP - the making of a global green brand
title_fullStr EDP - the making of a global green brand
title_full_unstemmed EDP - the making of a global green brand
title_sort EDP - the making of a global green brand
author Marques, Mariana Guerreiro
author_facet Marques, Mariana Guerreiro
author_role author
dc.contributor.none.fl_str_mv Vasconcelos, Luís
RUN
dc.contributor.author.fl_str_mv Marques, Mariana Guerreiro
dc.subject.por.fl_str_mv EDP
Renewable energies
Growth
Internationalization
topic EDP
Renewable energies
Growth
Internationalization
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2010
dc.date.none.fl_str_mv 2010-01
2010-01-01T00:00:00Z
2013-08-07T10:35:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10291
url http://hdl.handle.net/10362/10291
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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