Seaplanes operations assessment: strategic plan for application to Greek regions

• Autor(a) principal: Andrade, José Francisco Fraga Viegas Alves de
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21707
• topic: Seaplanes; Strategy; Strategic plan; Greece; Hidroaviões; Estratégias; Plano estratégico; Grécia

The following dissertation will be presented in the form of an innovative business plan aimed at developing a profitable seaplane operation business to increase connectivity among the various Greek islands. To achieve the proposed objectives of the thesis, an extensive review of key topics was carried out, including transport connectivity, integration of seaplanes into the transport system and business strategy. Such topics provide a strong initial understanding of the theme to be studied serving as a strong basis for the elaboration of the plan. The thesis offers a specific background of the country under consideration where some deficiencies are presented regarding the national transportation system and ways in which seaplanes can improve it. Successful cases are also presented for other countries providing a guideline for the development of the strategic plan. In it, the global analysis of the market is presented, as well as the internal and competitive analyses essential for the company. To further drive the strategy, a survey of a sample of Greek residents and past visitors was conducted. The plan includes the formulation of the strategy and the definition of the business values that will contribute to the achievement of the company targets, the critical success factors, and how to proceed with its implementation. The Strategic Plan will culminate with the presentation of the balanced scorecard that will be used to ensure control of the strategy implemented.