Adventure tourism: understanding the millennial traveler

Detalhes bibliográficos
Autor(a) principal: Mladenovic, Nikola
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38773
Resumo: The aim of this paper is to review the current trends in tourism industry and travel behavior and preferences of Millennials or Generation Y in relation to traveling, and more specifically, adventure travel segment. Furthermore, the obtained data is compared to a recent research on adventure travel tour operators’ perception of Millennials and their travel habits and preferences, in order to determine whether or not these companies understand their customer. The results indicate that the adventure travel tour operators generally understand Millennials, however, they need to stay up to date with the latest technological and social media trends.
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spelling Adventure tourism: understanding the millennial travelerMillennialsTourismAdventure travelTour operatorsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe aim of this paper is to review the current trends in tourism industry and travel behavior and preferences of Millennials or Generation Y in relation to traveling, and more specifically, adventure travel segment. Furthermore, the obtained data is compared to a recent research on adventure travel tour operators’ perception of Millennials and their travel habits and preferences, in order to determine whether or not these companies understand their customer. The results indicate that the adventure travel tour operators generally understand Millennials, however, they need to stay up to date with the latest technological and social media trends.Carvalho, José Crespo deRUNMladenovic, Nikola2021-01-20T01:30:22Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38773TID:201864444enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:22Zoai:run.unl.pt:10362/38773Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:02.599898Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Adventure tourism: understanding the millennial traveler
title Adventure tourism: understanding the millennial traveler
spellingShingle Adventure tourism: understanding the millennial traveler
Mladenovic, Nikola
Millennials
Tourism
Adventure travel
Tour operators
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Adventure tourism: understanding the millennial traveler
title_full Adventure tourism: understanding the millennial traveler
title_fullStr Adventure tourism: understanding the millennial traveler
title_full_unstemmed Adventure tourism: understanding the millennial traveler
title_sort Adventure tourism: understanding the millennial traveler
author Mladenovic, Nikola
author_facet Mladenovic, Nikola
author_role author
dc.contributor.none.fl_str_mv Carvalho, José Crespo de
RUN
dc.contributor.author.fl_str_mv Mladenovic, Nikola
dc.subject.por.fl_str_mv Millennials
Tourism
Adventure travel
Tour operators
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Millennials
Tourism
Adventure travel
Tour operators
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The aim of this paper is to review the current trends in tourism industry and travel behavior and preferences of Millennials or Generation Y in relation to traveling, and more specifically, adventure travel segment. Furthermore, the obtained data is compared to a recent research on adventure travel tour operators’ perception of Millennials and their travel habits and preferences, in order to determine whether or not these companies understand their customer. The results indicate that the adventure travel tour operators generally understand Millennials, however, they need to stay up to date with the latest technological and social media trends.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38773
TID:201864444
url http://hdl.handle.net/10362/38773
identifier_str_mv TID:201864444
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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