Paradigm shift in the automotive market: how will premium brands deal with the innumerous challenges they will face? An analysis to their strategy, main challenges and a set of recommendations to maintain relevance

• Autor(a) principal: Lopes, Luis Miguel Rodrigues
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/131496
• topic: Consulting; Business pPlan; Market research; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This work project focuses on the analysis of the automotive industry, more specifically, the premium segment. This assessment includes, not only the current outlook of the market, but also the future challenges that the industry will face. The motivation for this research lies in the key point in time which the market is, and in figuring out how brands can keep up with the revolutionary technological changes and challenges. Although the premium sector may seem a specific piece of the automotive industry, it appears like the one that not only can push forward the premium segment needs and desires but also the one that can better surpass future technological drivers and challenges and, in the end, influence the market as a whole. The automotive industry faces an unprecedented transformation, as such, there is the need to look at the current strategies, anticipate future changes, and elaborate a new strategy able to accommodate all challenges. The trends covered range from new engines to autonomous driving, connectivity, and new mobility solutions. In order to understand the current panorama and the main challenges the industry faces, the group started by conducting intensive secondary data research as well as expert interviews. The final goal of the Work Project is to develop a set of recommendations for premium brands to stay relevant in this industry.