Marketing and social responsibility: an exploratory study of local tourism
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1052 |
Resumo: | This study developed a business management model to help stimulate social responsibility innovation and strengthen tourism in the city of Três Corações, Brazil. The research focused on identifying beliefs and values that work together to engender greater engagement and better social performance for companies mainly through innovation in order to strengthen regional tourism. The methodology used was grounded theory, which is a form of qualitative research that seeks to generate new theories through concepts, categories and properties. The proposed model both reflects social responsibility’s role in the analysed companies and helps to map the diverse socioeconomic sectors of these companies and the city’s tourism industry. The results provide evidence that marketing and social responsibility concerns are increasingly a strategic factor in tourism organisations. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Marketing and social responsibility: an exploratory study of local tourismThis study developed a business management model to help stimulate social responsibility innovation and strengthen tourism in the city of Três Corações, Brazil. The research focused on identifying beliefs and values that work together to engender greater engagement and better social performance for companies mainly through innovation in order to strengthen regional tourism. The methodology used was grounded theory, which is a form of qualitative research that seeks to generate new theories through concepts, categories and properties. The proposed model both reflects social responsibility’s role in the analysed companies and helps to map the diverse socioeconomic sectors of these companies and the city’s tourism industry. The results provide evidence that marketing and social responsibility concerns are increasingly a strategic factor in tourism organisations.University of Algarve2018-10-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1052Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 4 (2018); 39-49Tourism & Management Studies; Vol. 14 N.º 4 (2018); 39-49Tourism & Management Studies; Vol. 14 No. 4 (2018); 39-49Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 4 (2018); 39-492182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1052https://tmstudies.net/index.php/ectms/article/view/1052/2329Copyright (c) 2018 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessPozo, HamiltonTachizawa, Takeshy2024-01-17T15:29:32Zoai:ojs.pkp.sfu.ca:article/1052Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:28.528733Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing and social responsibility: an exploratory study of local tourism |
title |
Marketing and social responsibility: an exploratory study of local tourism |
spellingShingle |
Marketing and social responsibility: an exploratory study of local tourism Pozo, Hamilton |
title_short |
Marketing and social responsibility: an exploratory study of local tourism |
title_full |
Marketing and social responsibility: an exploratory study of local tourism |
title_fullStr |
Marketing and social responsibility: an exploratory study of local tourism |
title_full_unstemmed |
Marketing and social responsibility: an exploratory study of local tourism |
title_sort |
Marketing and social responsibility: an exploratory study of local tourism |
author |
Pozo, Hamilton |
author_facet |
Pozo, Hamilton Tachizawa, Takeshy |
author_role |
author |
author2 |
Tachizawa, Takeshy |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Pozo, Hamilton Tachizawa, Takeshy |
description |
This study developed a business management model to help stimulate social responsibility innovation and strengthen tourism in the city of Três Corações, Brazil. The research focused on identifying beliefs and values that work together to engender greater engagement and better social performance for companies mainly through innovation in order to strengthen regional tourism. The methodology used was grounded theory, which is a form of qualitative research that seeks to generate new theories through concepts, categories and properties. The proposed model both reflects social responsibility’s role in the analysed companies and helps to map the diverse socioeconomic sectors of these companies and the city’s tourism industry. The results provide evidence that marketing and social responsibility concerns are increasingly a strategic factor in tourism organisations. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-10-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1052 |
url |
https://tmstudies.net/index.php/ectms/article/view/1052 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1052 https://tmstudies.net/index.php/ectms/article/view/1052/2329 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 4 (2018); 39-49 Tourism & Management Studies; Vol. 14 N.º 4 (2018); 39-49 Tourism & Management Studies; Vol. 14 No. 4 (2018); 39-49 Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 4 (2018); 39-49 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136449363181568 |