Business plan for a local accommodation management company: creation of a business plan for a company specialized in the management of properties for local accommodation in Lisbon

• Autor(a) principal: Carvalho, Frederico da Silva Garcia
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/21750
• topic: Hospitality; Tourism; Local accommodation; Management; International management; Hotelaria; Antropologia; Alojamento local; Gestão; Gestão internacional

The tourism sector is one of the main drivers of economic activity in Lisbon, which became a safe and attractive destination for tourists from all over the world. One of the fastest growing segments within the tourism sector in Lisbon is Local Accommodation, which contributed to over 20% of overnight stays in the region during 2019. This segment, which allows home and apartment owners in the city to monetize their properties through temporary accommodation for tourists, has been the target of growing interest from visitors and investors, as evidenced by sharp increases in overnight stays and registrations of new properties in recent years. This growth trend was halted in the beginning of 2020, with the emergence of the COVID-19 pandemic, which forced an almost total shutdown of the tourism sector for much of the first half of 2020. The economic impact caused by the pandemic and the consequent financial crisis are expected to be long and especially hard for the tourism sector. The project at hand, is aimed at creating a brand specialized in managing properties for the accommodation of tourists in a local accommodation regime, with its implementation to occur on a post-crisis phase, at a time of economic recovery and resumption of tourism activity. The business plan presented in this project describes the business idea, the main strategies and the project implementation plan, based on a detailed market analysis.