Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach

Detalhes bibliográficos
Autor(a) principal: Mateus, Samuel
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.13/2941
Resumo: Agenda setting and priming both work under the premise that media affect audience evaluations by influencing the likelihood of some issues rather than other coming to mind. Framing, in turn, rests on the idea that, by representing the world in a certain way, media influence people to think about the world in particular ways. Agenda setting, priming and framing all suggest that media messages participate in the formation of the public knowledge and that knowledge is activated and used in politically relevant decisions. This paper provides a concise, accessible and clear overall perspective on these three theories and aims to provide theoretical and methodological clarifications that may lead to a better accommodation of these three ways of conceptualizing media influence on public opinion.The first part characterizes and elucidates on the meaning of priming and framing as traditionally being seen as an extension and a sub-species of agenda setting. It argues that although priming may be conceived as an extension of agenda setting,framing is not a sub species of agenda setting. In the second part, it contends that agenda setting and framing constitute different strands of research – namely, media effects based on an accessibility model and on a social constructivist, applicability model – and that, as such, they develop themselves autonomously and independently, even if they complementeach other.
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spelling Porous frontiers: priming as an extension of agenda setting and framing as a complementary approachFronteiras porosas: priming como extensão da agenda setting e o framing como uma abordagem complementarAgenda settingMedia primingFramingConstructivist approach to framingMedia effectsAgenda settingMedia primingFramingAbordagem construtivista do framingEfeitos dos media.Faculdade de Artes e HumanidadesAgenda setting and priming both work under the premise that media affect audience evaluations by influencing the likelihood of some issues rather than other coming to mind. Framing, in turn, rests on the idea that, by representing the world in a certain way, media influence people to think about the world in particular ways. Agenda setting, priming and framing all suggest that media messages participate in the formation of the public knowledge and that knowledge is activated and used in politically relevant decisions. This paper provides a concise, accessible and clear overall perspective on these three theories and aims to provide theoretical and methodological clarifications that may lead to a better accommodation of these three ways of conceptualizing media influence on public opinion.The first part characterizes and elucidates on the meaning of priming and framing as traditionally being seen as an extension and a sub-species of agenda setting. It argues that although priming may be conceived as an extension of agenda setting,framing is not a sub species of agenda setting. In the second part, it contends that agenda setting and framing constitute different strands of research – namely, media effects based on an accessibility model and on a social constructivist, applicability model – and that, as such, they develop themselves autonomously and independently, even if they complementeach other.A agenda setting e o priming existem sob a premissa de que os media afetam as avaliações do público influenciando a probabilidade de algumas questões virem à mente e não outras. O framing, por seu turno, baseia-se na ideia de que, ao representar o mundo de uma certa maneira, os media influenciam as pessoas a pensar sobre o mundo de modos particulares. A agenda setting, o priming e o framing sugerem, pois, que as mensagens dos meios de comunicação participam na formação do conhecimento público e que o conhecimento é ativado e utilizado em decisões politicamente relevantes. Este artigo fornece uma perspectiva geral concisa, acessível e clara sobre essas três teorias e tem como objetivo proceder a esclarecimentos teóricos e metodológicos que podem levar a uma melhor acomodação dessas três maneiras de compreender a influência dos media na opinião pública. Na primeira parte, caracteriza-se e elucida-se o significado de priming e framing como como uma extensão e uma subespécie da agenda setting. Argumenta-se que, embora o priming possa ser concebido como uma extensão da agenda setting, o framing não é uma subespécie da agenda setting. Na segunda parte, afirma-se que a agenda setting e o framing constituem diferentes vertentes de pesquisa – este baseado no modelo de acessibilidade dos efeitos dos media e no modelo de aplicabilidade e construtivismo social – e que, como tal, eles se desenvolvem em autonomia e independência, ainda que sejam complementares entre si.Centro de Estudos Interdisciplinares do Século XXDigitUMaMateus, Samuel2020-10-27T10:13:33Z2020-01-01T00:00:00Z2020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.13/2941engMateus, S. (2020). Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach. Mediapolis: Revista de Comunicação, Jornalismo e Espaço Público, nº 10, pp. 19-35.10.14195/2183-6019_10_2info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:55:48Zoai:digituma.uma.pt:10400.13/2941Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:05:46.619317Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
Fronteiras porosas: priming como extensão da agenda setting e o framing como uma abordagem complementar
title Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
spellingShingle Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
Mateus, Samuel
Agenda setting
Media priming
Framing
Constructivist approach to framing
Media effects
Agenda setting
Media priming
Framing
Abordagem construtivista do framing
Efeitos dos media
.
Faculdade de Artes e Humanidades
title_short Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
title_full Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
title_fullStr Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
title_full_unstemmed Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
title_sort Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach
author Mateus, Samuel
author_facet Mateus, Samuel
author_role author
dc.contributor.none.fl_str_mv DigitUMa
dc.contributor.author.fl_str_mv Mateus, Samuel
dc.subject.por.fl_str_mv Agenda setting
Media priming
Framing
Constructivist approach to framing
Media effects
Agenda setting
Media priming
Framing
Abordagem construtivista do framing
Efeitos dos media
.
Faculdade de Artes e Humanidades
topic Agenda setting
Media priming
Framing
Constructivist approach to framing
Media effects
Agenda setting
Media priming
Framing
Abordagem construtivista do framing
Efeitos dos media
.
Faculdade de Artes e Humanidades
description Agenda setting and priming both work under the premise that media affect audience evaluations by influencing the likelihood of some issues rather than other coming to mind. Framing, in turn, rests on the idea that, by representing the world in a certain way, media influence people to think about the world in particular ways. Agenda setting, priming and framing all suggest that media messages participate in the formation of the public knowledge and that knowledge is activated and used in politically relevant decisions. This paper provides a concise, accessible and clear overall perspective on these three theories and aims to provide theoretical and methodological clarifications that may lead to a better accommodation of these three ways of conceptualizing media influence on public opinion.The first part characterizes and elucidates on the meaning of priming and framing as traditionally being seen as an extension and a sub-species of agenda setting. It argues that although priming may be conceived as an extension of agenda setting,framing is not a sub species of agenda setting. In the second part, it contends that agenda setting and framing constitute different strands of research – namely, media effects based on an accessibility model and on a social constructivist, applicability model – and that, as such, they develop themselves autonomously and independently, even if they complementeach other.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-27T10:13:33Z
2020-01-01T00:00:00Z
2020-01-01T00:00:00Z
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format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.13/2941
url http://hdl.handle.net/10400.13/2941
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Mateus, S. (2020). Porous frontiers: priming as an extension of agenda setting and framing as a complementary approach. Mediapolis: Revista de Comunicação, Jornalismo e Espaço Público, nº 10, pp. 19-35.
10.14195/2183-6019_10_2
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Centro de Estudos Interdisciplinares do Século XX
publisher.none.fl_str_mv Centro de Estudos Interdisciplinares do Século XX
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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