How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices

Detalhes bibliográficos
Autor(a) principal: Abril, Carmen
Data de Publicação: 2018
Outros Autores: Sanchez, Joaquin, Recio, Teresa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/33239
Resumo: This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies’ stock market prices. This study also seeks to illuminate previous research controversies by examining several international sports tournaments in various countries over a 10-year period. The results show that, first, investors’ appreciation of sponsorships was positive, although it decreased over the year of the announcement; second, the combination of functional and national congruence produced the highest value; and, third, the stock market did not equally value all sponsorships.
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spelling How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market pricesThis study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies’ stock market prices. This study also seeks to illuminate previous research controversies by examining several international sports tournaments in various countries over a 10-year period. The results show that, first, investors’ appreciation of sponsorships was positive, although it decreased over the year of the announcement; second, the combination of functional and national congruence produced the highest value; and, third, the stock market did not equally value all sponsorships.Veritati - Repositório Institucional da Universidade Católica PortuguesaAbril, CarmenSanchez, JoaquinRecio, Teresa2021-05-25T19:10:11Z2018-09-012018-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/33239eng0021-849910.2501/JAR-2017-01685053311148000444001800006info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:38:54Zoai:repositorio.ucp.pt:10400.14/33239Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:27:01.734507Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
title How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
spellingShingle How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
Abril, Carmen
title_short How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
title_full How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
title_fullStr How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
title_full_unstemmed How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
title_sort How does Wall Street react to global sports sponsorship announcements?: an analysis of the effect on sponsoring companies’ stock market prices
author Abril, Carmen
author_facet Abril, Carmen
Sanchez, Joaquin
Recio, Teresa
author_role author
author2 Sanchez, Joaquin
Recio, Teresa
author2_role author
author
dc.contributor.none.fl_str_mv Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Abril, Carmen
Sanchez, Joaquin
Recio, Teresa
description This study aims to analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies’ stock market prices. This study also seeks to illuminate previous research controversies by examining several international sports tournaments in various countries over a 10-year period. The results show that, first, investors’ appreciation of sponsorships was positive, although it decreased over the year of the announcement; second, the combination of functional and national congruence produced the highest value; and, third, the stock market did not equally value all sponsorships.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-01
2018-09-01T00:00:00Z
2021-05-25T19:10:11Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/33239
url http://hdl.handle.net/10400.14/33239
dc.language.iso.fl_str_mv eng
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10.2501/JAR-2017-016
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