The Playground - the future of platform capitalism
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.48619/uxuc.v3i1.495 |
Resumo: | The Playground is a project addressing the monetization of social media and the way in which these platforms use collected data to develop a selection process that studies and conditions its interviewees through technology to achieve its own independent gains. The dystopic scenario takes place 5 years in the future when, after decades of data mining the most personal information about the lives of its users, the big tech companies united to create a new and exclusive social network platform called PLAYGROUND, that offers close contact and relationship building with higher status and income individuals. This alliance between Facebook, Google, Twitter, Amazon and Paypal becomes a self-feeding system that uses the individual databases of each older platforms to develop a multiple functionality and streamlined services platform. This platform selects its users through an invite and interview-only process. The reason for this system is to ensure the approval of members that are active on the platform for which they will be compensated for according to their levels of engagement and quality of produced content. The critical moment will be the interview, conducted by an AI which will evaluate how much each candidate is worth to the platform – and to the exploitative goals of the AI and its parent companies. This AI is called MINDER. The appeal of this platform is its exclusivity, the closeness and networking opportunities it provides to people of similar or higher social status and its social currency. This platform thus becomes a trap for the collection and commercialization of further data, through the control and enhancement of user interaction through its patented technology, under the guise of an exclusive content-sharing platform, very similar to the way we currently interact with our devices and web platforms. |
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The Playground - the future of platform capitalismThe Playground is a project addressing the monetization of social media and the way in which these platforms use collected data to develop a selection process that studies and conditions its interviewees through technology to achieve its own independent gains. The dystopic scenario takes place 5 years in the future when, after decades of data mining the most personal information about the lives of its users, the big tech companies united to create a new and exclusive social network platform called PLAYGROUND, that offers close contact and relationship building with higher status and income individuals. This alliance between Facebook, Google, Twitter, Amazon and Paypal becomes a self-feeding system that uses the individual databases of each older platforms to develop a multiple functionality and streamlined services platform. This platform selects its users through an invite and interview-only process. The reason for this system is to ensure the approval of members that are active on the platform for which they will be compensated for according to their levels of engagement and quality of produced content. The critical moment will be the interview, conducted by an AI which will evaluate how much each candidate is worth to the platform – and to the exploitative goals of the AI and its parent companies. This AI is called MINDER. The appeal of this platform is its exclusivity, the closeness and networking opportunities it provides to people of similar or higher social status and its social currency. This platform thus becomes a trap for the collection and commercialization of further data, through the control and enhancement of user interaction through its patented technology, under the guise of an exclusive content-sharing platform, very similar to the way we currently interact with our devices and web platforms.Urbancreativity.org2021-12-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.48619/uxuc.v3i1.495oai:journals.ap2.pt:article/495UXUC - User Experience and Urban Creativity; Vol 3 No 1 (2021): Research through Interaction Design (RtD + IxD = RtIxD); 92 - 105reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://journals.ap2.pt/index.php/UXUC/article/view/495https://doi.org/10.48619/uxuc.v3i1.495https://journals.ap2.pt/index.php/UXUC/article/view/495/293Féteira, EduardoGomes, RaquelRodrigues, MafaldaFernandes, Matildeinfo:eu-repo/semantics/openAccess2022-09-20T16:05:40Zoai:journals.ap2.pt:article/495Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:53:31.128791Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Playground - the future of platform capitalism |
title |
The Playground - the future of platform capitalism |
spellingShingle |
The Playground - the future of platform capitalism Féteira, Eduardo |
title_short |
The Playground - the future of platform capitalism |
title_full |
The Playground - the future of platform capitalism |
title_fullStr |
The Playground - the future of platform capitalism |
title_full_unstemmed |
The Playground - the future of platform capitalism |
title_sort |
The Playground - the future of platform capitalism |
author |
Féteira, Eduardo |
author_facet |
Féteira, Eduardo Gomes, Raquel Rodrigues, Mafalda Fernandes, Matilde |
author_role |
author |
author2 |
Gomes, Raquel Rodrigues, Mafalda Fernandes, Matilde |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Féteira, Eduardo Gomes, Raquel Rodrigues, Mafalda Fernandes, Matilde |
description |
The Playground is a project addressing the monetization of social media and the way in which these platforms use collected data to develop a selection process that studies and conditions its interviewees through technology to achieve its own independent gains. The dystopic scenario takes place 5 years in the future when, after decades of data mining the most personal information about the lives of its users, the big tech companies united to create a new and exclusive social network platform called PLAYGROUND, that offers close contact and relationship building with higher status and income individuals. This alliance between Facebook, Google, Twitter, Amazon and Paypal becomes a self-feeding system that uses the individual databases of each older platforms to develop a multiple functionality and streamlined services platform. This platform selects its users through an invite and interview-only process. The reason for this system is to ensure the approval of members that are active on the platform for which they will be compensated for according to their levels of engagement and quality of produced content. The critical moment will be the interview, conducted by an AI which will evaluate how much each candidate is worth to the platform – and to the exploitative goals of the AI and its parent companies. This AI is called MINDER. The appeal of this platform is its exclusivity, the closeness and networking opportunities it provides to people of similar or higher social status and its social currency. This platform thus becomes a trap for the collection and commercialization of further data, through the control and enhancement of user interaction through its patented technology, under the guise of an exclusive content-sharing platform, very similar to the way we currently interact with our devices and web platforms. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-30T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.48619/uxuc.v3i1.495 oai:journals.ap2.pt:article/495 |
url |
https://doi.org/10.48619/uxuc.v3i1.495 |
identifier_str_mv |
oai:journals.ap2.pt:article/495 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://journals.ap2.pt/index.php/UXUC/article/view/495 https://doi.org/10.48619/uxuc.v3i1.495 https://journals.ap2.pt/index.php/UXUC/article/view/495/293 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Urbancreativity.org |
publisher.none.fl_str_mv |
Urbancreativity.org |
dc.source.none.fl_str_mv |
UXUC - User Experience and Urban Creativity; Vol 3 No 1 (2021): Research through Interaction Design (RtD + IxD = RtIxD); 92 - 105 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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