Strategic plan for the travel mobile app: The NoQ

• Autor(a) principal: Furtak, Anna
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27149
• topic: Mobile application; Smart tourism; Startup; Visitor attraction management; Aplicação móvel; Turismo inteligente; Gestão de atração de visitantes

This Master thesis pretends to develop a detailed strategic plan for the innovative idea of the NoQ mobile travel application. The main purpose of this plan is to examine the feasibility and viability of the project. In order to achieve this, several fundamental steps have been taken. First, the key concepts for this thesis, such as tourism, visitor attractions and smart tourism, were identified and explained for their better understanding and unification. After that, a micro and macro analysis of the market in which the project will be implemented was conducted. To deepen the investigation, an internal evaluation of the company was carried out and the level of its competitiveness was examined. The knowledge and data obtained in the first part of the thesis were used in the following functional part. This section defines the future objectives of the strategic plan, as well as, the development strategy that includes the mission, vision, values and critical success factor of the NoQ. The final chapter contains the project implementation plan, including marketing activities shown by means of the Marketing Mix, along with the company organizational structure and schedule of operations for setting up the business. Furthermore, this section specifies the NoQ’s key resources, which have been broken down into human, physical, intellectual and financial resources. Finally, the implementation requirements for establishing a company and additional legal requirements have been defined.