How Portuguese consumers perceive the sustainable dimension of the brand1?

Detalhes bibliográficos
Autor(a) principal: Reis, Carolina Raquel Almeida
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123031
Resumo: The Beauty and Personal Care Market has been moving towards a sustainable path. During the past few years, companies have taken on initiatives to reduce their environmental footprint, and Brand 1is at its forefront in the mass market. This Field Lab Project aims to analyse how Portuguese consumers perceive the sustainable dimension of the Brand 1. We concluded that most Portuguese consumers are not up-to-date with sustainability, showing incongruencies between their stated opinions and their actions. Their misunderstanding of the topic extends to their reliability of the sustainability concept on packaging, granting it greater importance than any other factors.
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spelling How Portuguese consumers perceive the sustainable dimension of the brand1?SustainabilityGarnierBeauty and personal care marketBio productsBrand architecturePlastic packagingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Beauty and Personal Care Market has been moving towards a sustainable path. During the past few years, companies have taken on initiatives to reduce their environmental footprint, and Brand 1is at its forefront in the mass market. This Field Lab Project aims to analyse how Portuguese consumers perceive the sustainable dimension of the Brand 1. We concluded that most Portuguese consumers are not up-to-date with sustainability, showing incongruencies between their stated opinions and their actions. Their misunderstanding of the topic extends to their reliability of the sustainability concept on packaging, granting it greater importance than any other factors.Silveira, Catherine daRUNReis, Carolina Raquel Almeida2021-08-24T15:05:21Z2021-01-112021-01-042021-01-11T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123031TID:202739872enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:28Zoai:run.unl.pt:10362/123031Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:55.531724Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How Portuguese consumers perceive the sustainable dimension of the brand1?
title How Portuguese consumers perceive the sustainable dimension of the brand1?
spellingShingle How Portuguese consumers perceive the sustainable dimension of the brand1?
Reis, Carolina Raquel Almeida
Sustainability
Garnier
Beauty and personal care market
Bio products
Brand architecture
Plastic packaging
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How Portuguese consumers perceive the sustainable dimension of the brand1?
title_full How Portuguese consumers perceive the sustainable dimension of the brand1?
title_fullStr How Portuguese consumers perceive the sustainable dimension of the brand1?
title_full_unstemmed How Portuguese consumers perceive the sustainable dimension of the brand1?
title_sort How Portuguese consumers perceive the sustainable dimension of the brand1?
author Reis, Carolina Raquel Almeida
author_facet Reis, Carolina Raquel Almeida
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Reis, Carolina Raquel Almeida
dc.subject.por.fl_str_mv Sustainability
Garnier
Beauty and personal care market
Bio products
Brand architecture
Plastic packaging
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sustainability
Garnier
Beauty and personal care market
Bio products
Brand architecture
Plastic packaging
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Beauty and Personal Care Market has been moving towards a sustainable path. During the past few years, companies have taken on initiatives to reduce their environmental footprint, and Brand 1is at its forefront in the mass market. This Field Lab Project aims to analyse how Portuguese consumers perceive the sustainable dimension of the Brand 1. We concluded that most Portuguese consumers are not up-to-date with sustainability, showing incongruencies between their stated opinions and their actions. Their misunderstanding of the topic extends to their reliability of the sustainability concept on packaging, granting it greater importance than any other factors.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-24T15:05:21Z
2021-01-11
2021-01-04
2021-01-11T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123031
TID:202739872
url http://hdl.handle.net/10362/123031
identifier_str_mv TID:202739872
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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