A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews

Detalhes bibliográficos
Autor(a) principal: Perez-Aranda,Javier
Data de Publicação: 2018
Outros Autores: Vallespín,María, Molinillo,Sebastian
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001
Resumo: Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC- Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.
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spelling A proposal for measuring hotels’ managerial responses to User-Generated-Content ReviewseWOMUser-generated-contentreview sitesrankinghotelDespite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC- Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2018-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001Tourism & Management Studies v.14 n.Especial 2018reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001Perez-Aranda,JavierVallespín,MaríaMolinillo,Sebastianinfo:eu-repo/semantics/openAccess2024-02-06T17:29:13Zoai:scielo:S2182-84582018000500001Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:14.799654Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
spellingShingle A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
Perez-Aranda,Javier
eWOM
User-generated-content
review sites
ranking
hotel
title_short A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_full A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_fullStr A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_full_unstemmed A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
title_sort A proposal for measuring hotels’ managerial responses to User-Generated-Content Reviews
author Perez-Aranda,Javier
author_facet Perez-Aranda,Javier
Vallespín,María
Molinillo,Sebastian
author_role author
author2 Vallespín,María
Molinillo,Sebastian
author2_role author
author
dc.contributor.author.fl_str_mv Perez-Aranda,Javier
Vallespín,María
Molinillo,Sebastian
dc.subject.por.fl_str_mv eWOM
User-generated-content
review sites
ranking
hotel
topic eWOM
User-generated-content
review sites
ranking
hotel
description Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels’ managerial responses to UGC- Reviews (UGC-R). Based on data from a survey of 335 hotels, this article validates a 32-item UGC-Review scale that, through a battery of exploratory factorial analysis tests, comprises 6 constructs: identification of the reputation landscape; assessment of changes in the company´s ratings and rankings over time; determination of the publication reach; comparison with industry competitors; review and comparison of ranking methodologies and increased reputational scores. The results show that the proposal scale demonstrates reliability and dimensionality. The proposed UGC-R scale is a strategic tool for business managers aiming to improve their marketing strategies and to gain insights into the competitive advantage of reputation management.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.source.none.fl_str_mv Tourism & Management Studies v.14 n.Especial 2018
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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