Dress with Finesse
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2023 |
| Outros Autores: | , , |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/160255 |
Resumo: | Coco, C., Rita, P., Ramos, R. F., & Fortes, N. (Accepted/In press). Dress with Finesse: Why People Wear Clothes with Logos. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2023.2277257---Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS. |
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Dress with FinesseWhy People Wear Clothes with LogosStatuslogobrand conspicuousnessconsumer behaviourfashionEducationVisual Arts and Performing ArtsIndustrial and Manufacturing EngineeringSDG 12 - Responsible Consumption and ProductionCoco, C., Rita, P., Ramos, R. F., & Fortes, N. (Accepted/In press). Dress with Finesse: Why People Wear Clothes with Logos. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2023.2277257---Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Logos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNCoco, CarolinaRita, PauloRamos, Ricardo F.Fortes, Nuno2023-11-102024-11-10T00:00:00Z2023-11-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article16application/pdfhttp://hdl.handle.net/10362/160255eng1754-3266PURE: 74723226https://doi.org/10.1080/17543266.2023.2277257info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:42:50Zoai:run.unl.pt:10362/160255Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:56.192033Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Dress with Finesse Why People Wear Clothes with Logos |
| title |
Dress with Finesse |
| spellingShingle |
Dress with Finesse Coco, Carolina Status logo brand conspicuousness consumer behaviour fashion Education Visual Arts and Performing Arts Industrial and Manufacturing Engineering SDG 12 - Responsible Consumption and Production |
| title_short |
Dress with Finesse |
| title_full |
Dress with Finesse |
| title_fullStr |
Dress with Finesse |
| title_full_unstemmed |
Dress with Finesse |
| title_sort |
Dress with Finesse |
| author |
Coco, Carolina |
| author_facet |
Coco, Carolina Rita, Paulo Ramos, Ricardo F. Fortes, Nuno |
| author_role |
author |
| author2 |
Rita, Paulo Ramos, Ricardo F. Fortes, Nuno |
| author2_role |
author author author |
| dc.contributor.none.fl_str_mv |
NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School RUN |
| dc.contributor.author.fl_str_mv |
Coco, Carolina Rita, Paulo Ramos, Ricardo F. Fortes, Nuno |
| dc.subject.por.fl_str_mv |
Status logo brand conspicuousness consumer behaviour fashion Education Visual Arts and Performing Arts Industrial and Manufacturing Engineering SDG 12 - Responsible Consumption and Production |
| topic |
Status logo brand conspicuousness consumer behaviour fashion Education Visual Arts and Performing Arts Industrial and Manufacturing Engineering SDG 12 - Responsible Consumption and Production |
| description |
Coco, C., Rita, P., Ramos, R. F., & Fortes, N. (Accepted/In press). Dress with Finesse: Why People Wear Clothes with Logos. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2023.2277257---Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS. |
| publishDate |
2023 |
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2023-11-10 2023-11-10T00:00:00Z 2024-11-10T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://hdl.handle.net/10362/160255 |
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http://hdl.handle.net/10362/160255 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
1754-3266 PURE: 74723226 https://doi.org/10.1080/17543266.2023.2277257 |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
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16 application/pdf |
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