The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/40760 |
Resumo: | In recent years the grocery retail industry has been experiencing tremendous change, driven mainly by advances in technology. Traditional brick-and-mortar grocery stores are under threat from industry disruptors who incorporate new technologies into their business models and operate with online channels. Therefore, this paper introduces omnichannel and artificial intelligence (AI) use cases as factors influencing the future success of brick-and-mortar grocery stores. To identify critical drivers for success, semi-structured expert interviews were conducted to discover how grocers can implement an omnichannel strategy and combine various AI technologies to remain competitive. Furthermore, a customer survey tested the acceptance of specific use cases and scrutinized the resulting increase or decrease in shopping frequency due to omnichannel in conjunction with AI. The analysis indicates an upcoming change in the grocery industry. A move towards a combination of an online and offline world is rising. Moreover, use cases like online shopping, personalized prices and offers, and cashier-free checkouts have the highest potential to increase the points-of-delight by consumers while grocery shopping. Therefore, grocers must adopt an omnichannel strategy and incorporate several AI-driven technologies to increase profits and remain competitive. |
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The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery StoresRetailGroceryGrocery storesBrick-and-mortar storesOmnichannelArtificial IntelligenceMachine learningRetalhoMerceariaMerceariasLojas de tijolo e morteInteligência ArtificialAprendizagem de máquinasDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn recent years the grocery retail industry has been experiencing tremendous change, driven mainly by advances in technology. Traditional brick-and-mortar grocery stores are under threat from industry disruptors who incorporate new technologies into their business models and operate with online channels. Therefore, this paper introduces omnichannel and artificial intelligence (AI) use cases as factors influencing the future success of brick-and-mortar grocery stores. To identify critical drivers for success, semi-structured expert interviews were conducted to discover how grocers can implement an omnichannel strategy and combine various AI technologies to remain competitive. Furthermore, a customer survey tested the acceptance of specific use cases and scrutinized the resulting increase or decrease in shopping frequency due to omnichannel in conjunction with AI. The analysis indicates an upcoming change in the grocery industry. A move towards a combination of an online and offline world is rising. Moreover, use cases like online shopping, personalized prices and offers, and cashier-free checkouts have the highest potential to increase the points-of-delight by consumers while grocery shopping. Therefore, grocers must adopt an omnichannel strategy and incorporate several AI-driven technologies to increase profits and remain competitive.Nos últimos anos, a indústria retalhista de mercearia tem vindo a sofrer mudanças tremendas, impulsionadas principalmente pelos avanços da tecnologia. As mercearias tradicionais de tijolo e cimento estão ameaçadas pelos disruptores da indústria que incorporam novas tecnologias nos seus modelos de negócio e operam com canais em linha. Por conseguinte, este documento introduz casos de uso omnichannel e de inteligência social (AI) como factores que influenciam o sucesso futuro das mercearias de tijolo e de marfim. Para identificar factores críticos para o sucesso, foram realizadas entrevistas semi-estruturadas com peritos para descobrir como os merceeiros podem implementar uma estratégia de omnichannel e com-bine várias tecnologias de AI para se manterem competitivos. Além disso, um inquérito aos clientes testou a aceitação de casos específicos de uso e examinou o aumento ou diminuição da frequência de compras resultante devido ao omnichannel em conjunto com a AI. A análise indica uma próxima mudança na indústria de mercearia. Está a aumentar uma tendência para uma combinação de um mundo online e offline. Além disso, casos de utilização como as compras online, preços e ofertas personalizadas, e caixas sem caixa têm o potencial mais elevado para aumentar os pontos de venda dos consumidores enquanto fazem compras de mercearia. Por conseguinte, os merceeiros devem adoptar uma estratégia omnichannel e incorporar várias tecnologias impulsionadas pela AI para aumentar os lucros e permanecer competitivos.Rajsingh, PeterVeritati - Repositório Institucional da Universidade Católica PortuguesaNeurauter, Clemens2023-03-30T09:20:27Z2022-07-072022-052022-07-07T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/40760TID:203132599enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:18Zoai:repositorio.ucp.pt:10400.14/40760Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:27.373522Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
title |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
spellingShingle |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores Neurauter, Clemens Retail Grocery Grocery stores Brick-and-mortar stores Omnichannel Artificial Intelligence Machine learning Retalho Mercearia Mercearias Lojas de tijolo e morte Inteligência Artificial Aprendizagem de máquinas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
title_full |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
title_fullStr |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
title_full_unstemmed |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
title_sort |
The future of grocery stores : Omnichannel and AI technologies and Next-Generation Brick-and-Mortar Grocery Stores |
author |
Neurauter, Clemens |
author_facet |
Neurauter, Clemens |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rajsingh, Peter Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Neurauter, Clemens |
dc.subject.por.fl_str_mv |
Retail Grocery Grocery stores Brick-and-mortar stores Omnichannel Artificial Intelligence Machine learning Retalho Mercearia Mercearias Lojas de tijolo e morte Inteligência Artificial Aprendizagem de máquinas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Retail Grocery Grocery stores Brick-and-mortar stores Omnichannel Artificial Intelligence Machine learning Retalho Mercearia Mercearias Lojas de tijolo e morte Inteligência Artificial Aprendizagem de máquinas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In recent years the grocery retail industry has been experiencing tremendous change, driven mainly by advances in technology. Traditional brick-and-mortar grocery stores are under threat from industry disruptors who incorporate new technologies into their business models and operate with online channels. Therefore, this paper introduces omnichannel and artificial intelligence (AI) use cases as factors influencing the future success of brick-and-mortar grocery stores. To identify critical drivers for success, semi-structured expert interviews were conducted to discover how grocers can implement an omnichannel strategy and combine various AI technologies to remain competitive. Furthermore, a customer survey tested the acceptance of specific use cases and scrutinized the resulting increase or decrease in shopping frequency due to omnichannel in conjunction with AI. The analysis indicates an upcoming change in the grocery industry. A move towards a combination of an online and offline world is rising. Moreover, use cases like online shopping, personalized prices and offers, and cashier-free checkouts have the highest potential to increase the points-of-delight by consumers while grocery shopping. Therefore, grocers must adopt an omnichannel strategy and incorporate several AI-driven technologies to increase profits and remain competitive. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-07 2022-05 2022-07-07T00:00:00Z 2023-03-30T09:20:27Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/40760 TID:203132599 |
url |
http://hdl.handle.net/10400.14/40760 |
identifier_str_mv |
TID:203132599 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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