The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks

Detalhes bibliográficos
Autor(a) principal: Rodeia, Mafalda Nogueira Ribeiro Grave
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/22017
Resumo: Starbucks is an American company created in 1971, in Seattle. Starbucks is “(…) not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience.”1 Starbucks also offers “a selection of premium teas, fine pastries and other delectable treats to please the taste buds. (…)”2. Starbucks’ stores are strategically located near the neighborhoods for meeting friends and family. Thus, the company has been creating a strong customer relationship management (CRM), integrating communication with customers and this way developing long term relationships with them. This continuous work on CRM raised customers’ awareness of the company’s environmental and social responsibility by sourcing ethically and sustainably, creating opportunities, leading in green retail3 and encouraging service and citizenship.4 The aim of this dissertation is to have a greater focus on Corporate Social Responsibility, developing a deeper knowledge on employees perceived responsibility of the company, its mission and values, and how the involvement on social and environmental causes can boost their motivation, commitment and happiness at work.
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spelling The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of StarbucksDomínio/Área Científica::Ciências Sociais::Economia e GestãoStarbucks is an American company created in 1971, in Seattle. Starbucks is “(…) not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience.”1 Starbucks also offers “a selection of premium teas, fine pastries and other delectable treats to please the taste buds. (…)”2. Starbucks’ stores are strategically located near the neighborhoods for meeting friends and family. Thus, the company has been creating a strong customer relationship management (CRM), integrating communication with customers and this way developing long term relationships with them. This continuous work on CRM raised customers’ awareness of the company’s environmental and social responsibility by sourcing ethically and sustainably, creating opportunities, leading in green retail3 and encouraging service and citizenship.4 The aim of this dissertation is to have a greater focus on Corporate Social Responsibility, developing a deeper knowledge on employees perceived responsibility of the company, its mission and values, and how the involvement on social and environmental causes can boost their motivation, commitment and happiness at work.Starbucks é uma empresa Americana criada em 1971, em Seattle. Na Starbucks “...café e bebidas com café de forma entusiasta assim como (...) uma experiência gratificante e única.” Para além do café, a empresa tem disponível “...uma seleção de chás (...), pastelaria variada americana e portuguesa assim como outras surpresas deliciosas.”5 As lojas Starbucks estão estrategicamente localizadas perto de zonas onde seja comum o encontro entre famílias e amigos. Assim, a empresa tem vindo a criar uma forte gestão de relação com o cliente, apostando na comunicação com os consumidores e, deste modo, desenvolvendo relações de longa duração com os mesmos. Este trabalho contínuo tem feito com que os consumidores reconheçam que a empresa cumpre as suas responsabilidades sociais e ambientais, apostando no ambiente, comunidade, cultivo e compra ética e responsável, e diversidade.6 O principal objetivo desta dissertação consiste num maior foco na Responsabilidade Social Corporativa, a perceção da mesma, da sua missão e valores na perspetiva dos colaboradores, e de que modo é que as iniciativas e participação em causas sociais e ambientais impulsionam a motivação, empenho e felicidade dos colaboradores no trabalho.Mendonça, Bianca Soraya Soares Vilhena deVeritati - Repositório Institucional da Universidade Católica PortuguesaRodeia, Mafalda Nogueira Ribeiro Grave2017-04-05T15:16:50Z2017-02-1720172017-02-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/22017TID:201667266enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:28:18Zoai:repositorio.ucp.pt:10400.14/22017Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:18:21.913130Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
title The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
spellingShingle The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
Rodeia, Mafalda Nogueira Ribeiro Grave
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
title_full The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
title_fullStr The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
title_full_unstemmed The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
title_sort The power of CSR and its implications on employees’ satisfaction, motivation and happiness at work : the case of Starbucks
author Rodeia, Mafalda Nogueira Ribeiro Grave
author_facet Rodeia, Mafalda Nogueira Ribeiro Grave
author_role author
dc.contributor.none.fl_str_mv Mendonça, Bianca Soraya Soares Vilhena de
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Rodeia, Mafalda Nogueira Ribeiro Grave
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Starbucks is an American company created in 1971, in Seattle. Starbucks is “(…) not just passionate purveyors of coffee, but everything else that goes with a full and rewarding coffeehouse experience.”1 Starbucks also offers “a selection of premium teas, fine pastries and other delectable treats to please the taste buds. (…)”2. Starbucks’ stores are strategically located near the neighborhoods for meeting friends and family. Thus, the company has been creating a strong customer relationship management (CRM), integrating communication with customers and this way developing long term relationships with them. This continuous work on CRM raised customers’ awareness of the company’s environmental and social responsibility by sourcing ethically and sustainably, creating opportunities, leading in green retail3 and encouraging service and citizenship.4 The aim of this dissertation is to have a greater focus on Corporate Social Responsibility, developing a deeper knowledge on employees perceived responsibility of the company, its mission and values, and how the involvement on social and environmental causes can boost their motivation, commitment and happiness at work.
publishDate 2017
dc.date.none.fl_str_mv 2017-04-05T15:16:50Z
2017-02-17
2017
2017-02-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/22017
TID:201667266
url http://hdl.handle.net/10400.14/22017
identifier_str_mv TID:201667266
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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