Market Orientation and Hotel Industry: Developing a Measurement Model

Detalhes bibliográficos
Autor(a) principal: Sampaio, Carlos Alberto Fernandes
Data de Publicação: 2018
Outros Autores: Hernández-Mogollón, José Manuel, Rodrigues, Ricardo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.6/6567
Resumo: This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
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spelling Market Orientation and Hotel Industry: Developing a Measurement ModelMarket OrientationHotel IndustryScale DevelopmentThis study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.uBibliorumSampaio, Carlos Alberto FernandesHernández-Mogollón, José ManuelRodrigues, Ricardo2018-11-30T13:42:15Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/6567engSampaio, C. A. F., Hernández-Mogollón, J. M., & Rodrigues, R. G. (2019). Market orientation and hotel industry: Developing a measurement model. Lecture Notes in Electrical Engineering. https://doi.org/10.1007/978-3-319-91334-6_14610.1007/978-3-319-91334-6_146info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:45:10Zoai:ubibliorum.ubi.pt:10400.6/6567Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:47:15.967135Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Market Orientation and Hotel Industry: Developing a Measurement Model
title Market Orientation and Hotel Industry: Developing a Measurement Model
spellingShingle Market Orientation and Hotel Industry: Developing a Measurement Model
Sampaio, Carlos Alberto Fernandes
Market Orientation
Hotel Industry
Scale Development
title_short Market Orientation and Hotel Industry: Developing a Measurement Model
title_full Market Orientation and Hotel Industry: Developing a Measurement Model
title_fullStr Market Orientation and Hotel Industry: Developing a Measurement Model
title_full_unstemmed Market Orientation and Hotel Industry: Developing a Measurement Model
title_sort Market Orientation and Hotel Industry: Developing a Measurement Model
author Sampaio, Carlos Alberto Fernandes
author_facet Sampaio, Carlos Alberto Fernandes
Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
author_role author
author2 Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
author2_role author
author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Sampaio, Carlos Alberto Fernandes
Hernández-Mogollón, José Manuel
Rodrigues, Ricardo
dc.subject.por.fl_str_mv Market Orientation
Hotel Industry
Scale Development
topic Market Orientation
Hotel Industry
Scale Development
description This study seeks to fill a gap in market orientation literature about the hotel industry and deals with the construction of a market orientation scale tailored based on a sample obtained from the hotel industry in a multicultural context. The proposed model has three dimensions: intelligence generation, intelligence dissemination and coordinated response to the client, competition and market structure domains. Research results indicate that the scale has good psychometric indicators. Content validity was assessed by questioning a group of marketing experts across Western Europe. Working data indicates that the proposed model holds convergent and discriminant validity as well reliability.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-30T13:42:15Z
2019
2019-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/6567
url http://hdl.handle.net/10400.6/6567
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Sampaio, C. A. F., Hernández-Mogollón, J. M., & Rodrigues, R. G. (2019). Market orientation and hotel industry: Developing a measurement model. Lecture Notes in Electrical Engineering. https://doi.org/10.1007/978-3-319-91334-6_146
10.1007/978-3-319-91334-6_146
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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