Decision factors of corporate venturing strategies: build, buy or partner

• Autor(a) principal: Hausbacher, Doris
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/154316
• topic: Corporate innovation; Corporate venturing strategies; Venture building; Corporate venture capital; Venture partnerships; Open innovation; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This field lab is exploring decision parameters of different corporate venturing strategies asking when which strategy leads to the most effective outcome in the context of corporate innovation. Hence, the objectives are to explore the decisions for “build”, “buy”, and “partner” in the business environment, wherefore each individual part covers one of the respective strategies, giving a definition, an overview of the decision factors and a use case. A framework for when to decide on which strategy to use was established by evaluating self-conducted expert interviews and data from literature.