Discussing the potential of the institutional theory to leverage service-dominant logic advancements

• Autor(a) principal: Gonçalves, Sara Martins
• Data de Publicação: 2021
• Outros Autores: Silva, Rui Vinhas
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.5/22974
• topic: Institutional theory; Institutions; Institutional logics; Neo-institutionalism; Service-dominant logic; Rational choice institutionalism

Purpose – Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to institutions. Design/methodology/approach – This conceptual paper presents the characterization of the existing streams in the broad institutional literature, highlighting the differences among those streams and elaborates on how one of the discussed streams – neo-institutionalism – is suitable to support service-dominant researchers in understanding the role of institutions in markets and value co-creation. Findings – The paper shows that the three institutional perspectives presented are used indistinctly by service-dominant logic and a greater fit between the service-dominant logic and the neo-institutionalism stands out. Originality/value – The paper proposes that service-dominant researchers should look at the neoinstitutional streamas a particularly fertile ground for furthering their research