Design de interfaces comerciais : fatores de sucesso
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10451/41471 |
Resumo: | This dissertation focuses on the study of web interfaces, more specifically e-commerce interfaces, identifying the design factors that contribute to its success. We start from the theoretical assumption that the areas of user experience design and visual design are of great importance in the process of construction and use of an interface. From an exploratory approach it is intended to understand and identify which factors regarding design define a successful interface. This purpose is pursued by analyzing a case study, Amazon, and in-depth interviews with a range of experts in the fields of interaction design and visual design. The results obtained confirm the need for the interface to focus first and foremost on users' needs, considering all its components in an integrated and user-centered way. The input of the experts consulted allowed us to identify ten success factors that contribute to the design of a successful e-commerce interface. Regarding the case study, the results also show that, although Amazon is one of the largest e-commerce platforms in the world, certain aspects of the interface design cannot be considered exemplary or referential. |
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Design de interfaces comerciais : fatores de sucessoComércio electrónicoWeb designInterfaces de computadorWeb sitesUtilizadoresCultura visualEstudos de casoDomínio/Área Científica::Humanidades::ArtesThis dissertation focuses on the study of web interfaces, more specifically e-commerce interfaces, identifying the design factors that contribute to its success. We start from the theoretical assumption that the areas of user experience design and visual design are of great importance in the process of construction and use of an interface. From an exploratory approach it is intended to understand and identify which factors regarding design define a successful interface. This purpose is pursued by analyzing a case study, Amazon, and in-depth interviews with a range of experts in the fields of interaction design and visual design. The results obtained confirm the need for the interface to focus first and foremost on users' needs, considering all its components in an integrated and user-centered way. The input of the experts consulted allowed us to identify ten success factors that contribute to the design of a successful e-commerce interface. Regarding the case study, the results also show that, although Amazon is one of the largest e-commerce platforms in the world, certain aspects of the interface design cannot be considered exemplary or referential.Vilar, Emílio TávoraRepositório da Universidade de LisboaOliveira, Beatriz Vicente Machado Ramos de2020-01-29T18:25:18Z2019-12-132019-12-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisimage/jpegapplication/pdfhttp://hdl.handle.net/10451/41471TID:202383440porinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:40:56Zoai:repositorio.ul.pt:10451/41471Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:54:43.701496Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Design de interfaces comerciais : fatores de sucesso |
title |
Design de interfaces comerciais : fatores de sucesso |
spellingShingle |
Design de interfaces comerciais : fatores de sucesso Oliveira, Beatriz Vicente Machado Ramos de Comércio electrónico Web design Interfaces de computador Web sites Utilizadores Cultura visual Estudos de caso Domínio/Área Científica::Humanidades::Artes |
title_short |
Design de interfaces comerciais : fatores de sucesso |
title_full |
Design de interfaces comerciais : fatores de sucesso |
title_fullStr |
Design de interfaces comerciais : fatores de sucesso |
title_full_unstemmed |
Design de interfaces comerciais : fatores de sucesso |
title_sort |
Design de interfaces comerciais : fatores de sucesso |
author |
Oliveira, Beatriz Vicente Machado Ramos de |
author_facet |
Oliveira, Beatriz Vicente Machado Ramos de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Vilar, Emílio Távora Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Oliveira, Beatriz Vicente Machado Ramos de |
dc.subject.por.fl_str_mv |
Comércio electrónico Web design Interfaces de computador Web sites Utilizadores Cultura visual Estudos de caso Domínio/Área Científica::Humanidades::Artes |
topic |
Comércio electrónico Web design Interfaces de computador Web sites Utilizadores Cultura visual Estudos de caso Domínio/Área Científica::Humanidades::Artes |
description |
This dissertation focuses on the study of web interfaces, more specifically e-commerce interfaces, identifying the design factors that contribute to its success. We start from the theoretical assumption that the areas of user experience design and visual design are of great importance in the process of construction and use of an interface. From an exploratory approach it is intended to understand and identify which factors regarding design define a successful interface. This purpose is pursued by analyzing a case study, Amazon, and in-depth interviews with a range of experts in the fields of interaction design and visual design. The results obtained confirm the need for the interface to focus first and foremost on users' needs, considering all its components in an integrated and user-centered way. The input of the experts consulted allowed us to identify ten success factors that contribute to the design of a successful e-commerce interface. Regarding the case study, the results also show that, although Amazon is one of the largest e-commerce platforms in the world, certain aspects of the interface design cannot be considered exemplary or referential. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-12-13 2019-12-13T00:00:00Z 2020-01-29T18:25:18Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10451/41471 TID:202383440 |
url |
http://hdl.handle.net/10451/41471 |
identifier_str_mv |
TID:202383440 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
image/jpeg application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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