Malcata life village – proposta de um modelo de negócio

• Autor(a) principal: Farinha, Luís
• Data de Publicação: 2011
• Outros Autores: Carvalho, Pedro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2011.136

Alongside the economic and financial difficulties that dominate the international scene, Portugal is no exception, seeing its economy plunged into deep crisis, marked by the high prices of commodities, with negative repercussions in terms of business competitiveness and levels of employability. Given these economic and social vicissitudes, it urges to rediscover new business models in areas strategic for the development of the country, particularly in the poorest regions. Tourism emerges thus as a strategic element in the development of national economy, combined with a variety of products identified under the National Strategic Plan for Tourism. Analyzing the evolution of the global population aging, with special emphasis on European territory, Iberian and national, it matters to know to explore this social phenomenon as a source of opportunities to consider in the design of new business models, associating it with the new consumer trends as manifested by potential customers. It is this sense that the different sections in the field of tourism, which includes the health tourism and wellness, medical tourism, accommodation, tourism and touring business and cultural landscape, the business model proposed identifies a investment solution, taking place in a depressed region of our country - the region of central border area in Malcata, Sabugal province.