Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques

Detalhes bibliográficos
Autor(a) principal: Ferreira, F. A. F.
Data de Publicação: 2015
Outros Autores: Marques, C. S. E., Bento, P., Ferreira, J. J. M., Jalali, M. S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/10655
Resumo: Despite the widely acknowledged importance of entrepreneurial orientation in the establishment of successful ventures, identifying entrepreneurship attitudinal orientation, and finding its determinants in particular, is a complex undertaking due to the variety of intuition- or subjectivity-based factors underlying individual entrepreneurial orientation (IEO). Grounded on the integrated use of cognitive maps and the measuring attractiveness by a categorical-based evaluation technique (MACBETH), this paper aims to develop a multiple criteria decision analysis (MCDA) framework to assist the measurement of IEO. This evaluation mechanism makes it possible to classify individuals according to their entrepreneurial profiles, allowing managers and investors to make more informed decisions regarding business partnerships or funding allocations. Specific guidelines on how to construct such a mechanism, implications for scholars and practitioners, as well as the strengths and shortcomings of our measurement system, are also discussed.
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spelling Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniquesIndividual entrepreneurial orientationDecision makingCognitive mappingMCDADespite the widely acknowledged importance of entrepreneurial orientation in the establishment of successful ventures, identifying entrepreneurship attitudinal orientation, and finding its determinants in particular, is a complex undertaking due to the variety of intuition- or subjectivity-based factors underlying individual entrepreneurial orientation (IEO). Grounded on the integrated use of cognitive maps and the measuring attractiveness by a categorical-based evaluation technique (MACBETH), this paper aims to develop a multiple criteria decision analysis (MCDA) framework to assist the measurement of IEO. This evaluation mechanism makes it possible to classify individuals according to their entrepreneurial profiles, allowing managers and investors to make more informed decisions regarding business partnerships or funding allocations. Specific guidelines on how to construct such a mechanism, implications for scholars and practitioners, as well as the strengths and shortcomings of our measurement system, are also discussed.Elsevier2016-01-14T13:25:03Z2015-01-01T00:00:00Z20152019-05-13T11:52:14Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/10655eng0148-296310.1016/j.jbusres.2015.04.002Ferreira, F. A. F.Marques, C. S. E.Bento, P.Ferreira, J. J. M.Jalali, M. S.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:49:32Zoai:repositorio.iscte-iul.pt:10071/10655Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:24:20.348933Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
title Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
spellingShingle Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
Ferreira, F. A. F.
Individual entrepreneurial orientation
Decision making
Cognitive mapping
MCDA
title_short Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
title_full Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
title_fullStr Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
title_full_unstemmed Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
title_sort Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques
author Ferreira, F. A. F.
author_facet Ferreira, F. A. F.
Marques, C. S. E.
Bento, P.
Ferreira, J. J. M.
Jalali, M. S.
author_role author
author2 Marques, C. S. E.
Bento, P.
Ferreira, J. J. M.
Jalali, M. S.
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Ferreira, F. A. F.
Marques, C. S. E.
Bento, P.
Ferreira, J. J. M.
Jalali, M. S.
dc.subject.por.fl_str_mv Individual entrepreneurial orientation
Decision making
Cognitive mapping
MCDA
topic Individual entrepreneurial orientation
Decision making
Cognitive mapping
MCDA
description Despite the widely acknowledged importance of entrepreneurial orientation in the establishment of successful ventures, identifying entrepreneurship attitudinal orientation, and finding its determinants in particular, is a complex undertaking due to the variety of intuition- or subjectivity-based factors underlying individual entrepreneurial orientation (IEO). Grounded on the integrated use of cognitive maps and the measuring attractiveness by a categorical-based evaluation technique (MACBETH), this paper aims to develop a multiple criteria decision analysis (MCDA) framework to assist the measurement of IEO. This evaluation mechanism makes it possible to classify individuals according to their entrepreneurial profiles, allowing managers and investors to make more informed decisions regarding business partnerships or funding allocations. Specific guidelines on how to construct such a mechanism, implications for scholars and practitioners, as well as the strengths and shortcomings of our measurement system, are also discussed.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-01T00:00:00Z
2015
2016-01-14T13:25:03Z
2019-05-13T11:52:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/10655
url http://hdl.handle.net/10071/10655
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0148-2963
10.1016/j.jbusres.2015.04.002
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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