The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?

Detalhes bibliográficos
Autor(a) principal: Babao, Charriz Dominique
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164243
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
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spelling The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?WOMeWOMonline reviewsnegative reviewsuser-generated product reviewexperience goodsarmchair quarterbackpurchase intentionSOR modelSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsDo potential customers’ purchasing decision get affected by reviews from people whose reviews clearly show that they have never tried or used a product or brand? This study investigates this by doing a scenario-based experiment, utilizing a 2x2 between-subjects design (information source: armchair quarterback vs expert x consumer behavior: goal-directed vs experiential). Results indicate that (1) negative reviews, whether they come from negative human experts or armchair quarterbacks, can still impact positive purchase intention; (2) negative reviews can discourage an individual to spend, whether he or she has the goal to purchase a product or not; (3) attitude towards online reviews have a significant effect on positive purchase intention. This paper provides practical implications in dealing with negative online reviews.Szabó-Douat, TeodóraRUNBabao, Charriz Dominique2024-02-28T12:04:37Z2024-01-312024-01-31T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164243TID:203531280enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:51:34Zoai:run.unl.pt:10362/164243Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:00:06.600270Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
spellingShingle The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
Babao, Charriz Dominique
WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_full The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_fullStr The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_full_unstemmed The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
title_sort The Armchair quarterback syndrome: Do users pay attention to non-user-related feedback?
author Babao, Charriz Dominique
author_facet Babao, Charriz Dominique
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Babao, Charriz Dominique
dc.subject.por.fl_str_mv WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic WOM
eWOM
online reviews
negative reviews
user-generated product review
experience goods
armchair quarterback
purchase intention
SOR model
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-02-28T12:04:37Z
2024-01-31
2024-01-31T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164243
TID:203531280
url http://hdl.handle.net/10362/164243
identifier_str_mv TID:203531280
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138177149042688

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