Social media practices by human resources companies: how do they impact brand image and customer engagement?

Detalhes bibliográficos
Autor(a) principal: Cristóvão, Filipa Grencho
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134518
Resumo: Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Social media practices by human resources companies: how do they impact brand image and customer engagement?Social media MarketingDigital Content MarketingBrand ImageBrand PerceptionCustomer EngagementCustomer Engagement InitiativesInternship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceIn this new era of technology, using social media networks has become ordinary and necessary for both societies and organizations. In this context, social media marketing emerged as a strategic tool for branding improvements, raising customer engagement, and creating brand awareness. This internship report aims to complement the existing literature regarding social media practices by human resources companies, and how do they impact the brand image and customer engagement levels of those same companies. Considering the case of Placement in Portugal and through the application of Benchmarking, I will compare what the company has been doing online with some of the most well-known Human Resources and Recruitment companies worldwide. Afterward, it will be possible to gain insights into the best practices and strategies that Placement in Portugal should follow to increase and improve its performance online.Shuqair, SalehRita, Paulo Miguel Rasquinho FerreiraRUNCristóvão, Filipa Grencho2022-01-262025-01-26T00:00:00Z2022-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134518TID:202965732enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:59Zoai:run.unl.pt:10362/134518Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:09.305927Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Social media practices by human resources companies: how do they impact brand image and customer engagement?
title Social media practices by human resources companies: how do they impact brand image and customer engagement?
spellingShingle Social media practices by human resources companies: how do they impact brand image and customer engagement?
Cristóvão, Filipa Grencho
Social media Marketing
Digital Content Marketing
Brand Image
Brand Perception
Customer Engagement
Customer Engagement Initiatives
title_short Social media practices by human resources companies: how do they impact brand image and customer engagement?
title_full Social media practices by human resources companies: how do they impact brand image and customer engagement?
title_fullStr Social media practices by human resources companies: how do they impact brand image and customer engagement?
title_full_unstemmed Social media practices by human resources companies: how do they impact brand image and customer engagement?
title_sort Social media practices by human resources companies: how do they impact brand image and customer engagement?
author Cristóvão, Filipa Grencho
author_facet Cristóvão, Filipa Grencho
author_role author
dc.contributor.none.fl_str_mv Shuqair, Saleh
Rita, Paulo Miguel Rasquinho Ferreira
RUN
dc.contributor.author.fl_str_mv Cristóvão, Filipa Grencho
dc.subject.por.fl_str_mv Social media Marketing
Digital Content Marketing
Brand Image
Brand Perception
Customer Engagement
Customer Engagement Initiatives
topic Social media Marketing
Digital Content Marketing
Brand Image
Brand Perception
Customer Engagement
Customer Engagement Initiatives
description Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-01-26
2022-01-26T00:00:00Z
2025-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134518
TID:202965732
url http://hdl.handle.net/10362/134518
identifier_str_mv TID:202965732
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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