Franchisee-based brand equity and performance

Detalhes bibliográficos
Autor(a) principal: Felício, J. Augusto
Data de Publicação: 2014
Outros Autores: Duarte, Margarida, Caldeirinha, Vítor, Rodrigues, Ricardo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/25332
Resumo: This study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.
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spelling Franchisee-based brand equity and performanceFranchisingBrand EquityBrand AwarenessBrand ImageThis study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.Taylor & Francis GroupRepositório da Universidade de LisboaFelício, J. AugustoDuarte, MargaridaCaldeirinha, VítorRodrigues, Ricardo2022-09-01T13:08:14Z20142014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/25332engFelício, J. Augusto … [et al.]. (2014). “Franchisee-based brand equity and performance”. The Service Industries Journal, Vol. 34, Nos. 9-10: pp. 757-7711743-9507 (Online)dx.doi.org/10.1080/02642069.2014.905922info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:54:54Zoai:www.repository.utl.pt:10400.5/25332Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:09:13.754061Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Franchisee-based brand equity and performance
title Franchisee-based brand equity and performance
spellingShingle Franchisee-based brand equity and performance
Felício, J. Augusto
Franchising
Brand Equity
Brand Awareness
Brand Image
title_short Franchisee-based brand equity and performance
title_full Franchisee-based brand equity and performance
title_fullStr Franchisee-based brand equity and performance
title_full_unstemmed Franchisee-based brand equity and performance
title_sort Franchisee-based brand equity and performance
author Felício, J. Augusto
author_facet Felício, J. Augusto
Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
author_role author
author2 Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Felício, J. Augusto
Duarte, Margarida
Caldeirinha, Vítor
Rodrigues, Ricardo
dc.subject.por.fl_str_mv Franchising
Brand Equity
Brand Awareness
Brand Image
topic Franchising
Brand Equity
Brand Awareness
Brand Image
description This study focuses on the perceptions of franchisees and analyzes the influence of brand equity on franchisee performance. The factors that constitute brand equity are also assessed. Factor analysis was used to generate valid and reliable scales based on a sample of 205 Portuguese franchisee firms, and structural equation modeling methodology was then employed in the analysis. The results show franchisee-based brand equity (FBBE) to be a multivariate factor with strong influence on performance. This study contributes significantly to the literature by showing the perspective of franchisees toward franchising. It also has implications on the adequacy of corporate strategy in achieving performance.
publishDate 2014
dc.date.none.fl_str_mv 2014
2014-01-01T00:00:00Z
2022-09-01T13:08:14Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/25332
url http://hdl.handle.net/10400.5/25332
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Felício, J. Augusto … [et al.]. (2014). “Franchisee-based brand equity and performance”. The Service Industries Journal, Vol. 34, Nos. 9-10: pp. 757-771
1743-9507 (Online)
dx.doi.org/10.1080/02642069.2014.905922
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis Group
publisher.none.fl_str_mv Taylor & Francis Group
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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