Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10316/89002 https://doi.org/10.1108/JHTT-06-2014-0020 |
Resumo: | Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiencesonline,astheyhavethepotentialtodrivesales. Design/methodology/approach – Anonlinesurveywasconductedtocollectdataforthisstudy,by sendinge-mailinvitationstocolleagues,students,personalcontactsandotheremailcontactscomposed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypothesesthroughpartialleastsquaresstructuralequationmodeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First,thedatausedinthisstudywerebasedonaconvenience sample containing only the Portuguese population. Therefore, generalization of the results should be madewithcaution.Thereplicationofthisstudyinothercountrieswouldbedesirable.Second,thestudy usedaquantitativeapproachtoexaminetheeffectofpersonalcharacteristicsontravelcontentcreation. Aresearchusingalsoaqualitativeapproachcouldshednewlightontheunderstandingoftheresearch hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-relatedorganizations,astheycanadapttheirmarketingstrategiestothetypeoftravelersthatare morelikelytowriteaboutthetravelservicesthattheyofferonline. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristicsoftravelersthatcreatecontentonline.Theintentionofthisstudyistohelpclosethisgap, providingusefulinsightswithrespecttothismatter. |
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Travel content creation: The influence of travelers’ innovativeness, involvement and use of social mediaInnovativenessTravelSocial mediaInvolvementUser-generated contentPurpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiencesonline,astheyhavethepotentialtodrivesales. Design/methodology/approach – Anonlinesurveywasconductedtocollectdataforthisstudy,by sendinge-mailinvitationstocolleagues,students,personalcontactsandotheremailcontactscomposed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypothesesthroughpartialleastsquaresstructuralequationmodeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First,thedatausedinthisstudywerebasedonaconvenience sample containing only the Portuguese population. Therefore, generalization of the results should be madewithcaution.Thereplicationofthisstudyinothercountrieswouldbedesirable.Second,thestudy usedaquantitativeapproachtoexaminetheeffectofpersonalcharacteristicsontravelcontentcreation. Aresearchusingalsoaqualitativeapproachcouldshednewlightontheunderstandingoftheresearch hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-relatedorganizations,astheycanadapttheirmarketingstrategiestothetypeoftravelersthatare morelikelytowriteaboutthetravelservicesthattheyofferonline. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristicsoftravelersthatcreatecontentonline.Theintentionofthisstudyistohelpclosethisgap, providingusefulinsightswithrespecttothismatter.Emerald2014-10-14info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10316/89002http://hdl.handle.net/10316/89002https://doi.org/10.1108/JHTT-06-2014-0020eng1757-9880https://www.emerald.com/insight/content/doi/10.1108/JHTT-06-2014-0020/full/htmlRibeiro, HenriqueAmaro, Suzanne FonsecaSeabra, CláudiaAbrantes, José Luísinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2021-11-11T11:44:42Zoai:estudogeral.uc.pt:10316/89002Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:09:27.246468Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
title |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
spellingShingle |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media Ribeiro, Henrique Innovativeness Travel Social media Involvement User-generated content |
title_short |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
title_full |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
title_fullStr |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
title_full_unstemmed |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
title_sort |
Travel content creation: The influence of travelers’ innovativeness, involvement and use of social media |
author |
Ribeiro, Henrique |
author_facet |
Ribeiro, Henrique Amaro, Suzanne Fonseca Seabra, Cláudia Abrantes, José Luís |
author_role |
author |
author2 |
Amaro, Suzanne Fonseca Seabra, Cláudia Abrantes, José Luís |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ribeiro, Henrique Amaro, Suzanne Fonseca Seabra, Cláudia Abrantes, José Luís |
dc.subject.por.fl_str_mv |
Innovativeness Travel Social media Involvement User-generated content |
topic |
Innovativeness Travel Social media Involvement User-generated content |
description |
Purpose – The purpose of this study is to examine factors that affect the likelihood to create travel content online. Research has shown that there are far more people consuming social media than generating it. However, online travel marketers need to pay attention to travelers that share their experiencesonline,astheyhavethepotentialtodrivesales. Design/methodology/approach – Anonlinesurveywasconductedtocollectdataforthisstudy,by sendinge-mailinvitationstocolleagues,students,personalcontactsandotheremailcontactscomposed of Portuguese Internet users. A total of 244 complete responses were considered valid to test the hypothesesthroughpartialleastsquaresstructuralequationmodeling. Findings – The results reveal that travelers’ level of involvement with tourism products, innovativeness and use of social media directly influences writing reviews about travel experiences online. Research limitations/implications – First,thedatausedinthisstudywerebasedonaconvenience sample containing only the Portuguese population. Therefore, generalization of the results should be madewithcaution.Thereplicationofthisstudyinothercountrieswouldbedesirable.Second,thestudy usedaquantitativeapproachtoexaminetheeffectofpersonalcharacteristicsontravelcontentcreation. Aresearchusingalsoaqualitativeapproachcouldshednewlightontheunderstandingoftheresearch hypotheses. Practical implications – This study provides useful insights for travel social media websites and travel-relatedorganizations,astheycanadapttheirmarketingstrategiestothetypeoftravelersthatare morelikelytowriteaboutthetravelservicesthattheyofferonline. Originality/value – From a theoretical perspective, there are few studies that focus on the personal characteristicsoftravelersthatcreatecontentonline.Theintentionofthisstudyistohelpclosethisgap, providingusefulinsightswithrespecttothismatter. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-10-14 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10316/89002 http://hdl.handle.net/10316/89002 https://doi.org/10.1108/JHTT-06-2014-0020 |
url |
http://hdl.handle.net/10316/89002 https://doi.org/10.1108/JHTT-06-2014-0020 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1757-9880 https://www.emerald.com/insight/content/doi/10.1108/JHTT-06-2014-0020/full/html |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Emerald |
publisher.none.fl_str_mv |
Emerald |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799133988156080128 |