A market segmentation analysis using attitudes towards transport

Detalhes bibliográficos
Autor(a) principal: Gabriela Beirão
Data de Publicação: 2007
Outros Autores: José Sarsfield Cabral
Tipo de documento: Livro
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/67426
Resumo: Using attitudes toward travel an exploratory factor analysis was performed followed by a confirmatory factor analysis, showing good validity and reliability indices. Cluster analysis was then used to identify similar respondents based on their travel attitudes. Six distinct groups were extracted: transit enthusiasts, status seekers, car addicts, car-less riders, calm riders and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and varying degrees of intention to use public transport. The results show evidence that the design of strategies to influence public transport usage should be targeted at the market segments that are most motivated to change and increase their frequency of use.
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spelling A market segmentation analysis using attitudes towards transportEconomia e gestãoEconomics and BusinessUsing attitudes toward travel an exploratory factor analysis was performed followed by a confirmatory factor analysis, showing good validity and reliability indices. Cluster analysis was then used to identify similar respondents based on their travel attitudes. Six distinct groups were extracted: transit enthusiasts, status seekers, car addicts, car-less riders, calm riders and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and varying degrees of intention to use public transport. The results show evidence that the design of strategies to influence public transport usage should be targeted at the market segments that are most motivated to change and increase their frequency of use.20072007-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookapplication/pdfhttps://hdl.handle.net/10216/67426engGabriela BeirãoJosé Sarsfield Cabralinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:06:56Zoai:repositorio-aberto.up.pt:10216/67426Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:55:11.351663Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A market segmentation analysis using attitudes towards transport
title A market segmentation analysis using attitudes towards transport
spellingShingle A market segmentation analysis using attitudes towards transport
Gabriela Beirão
Economia e gestão
Economics and Business
title_short A market segmentation analysis using attitudes towards transport
title_full A market segmentation analysis using attitudes towards transport
title_fullStr A market segmentation analysis using attitudes towards transport
title_full_unstemmed A market segmentation analysis using attitudes towards transport
title_sort A market segmentation analysis using attitudes towards transport
author Gabriela Beirão
author_facet Gabriela Beirão
José Sarsfield Cabral
author_role author
author2 José Sarsfield Cabral
author2_role author
dc.contributor.author.fl_str_mv Gabriela Beirão
José Sarsfield Cabral
dc.subject.por.fl_str_mv Economia e gestão
Economics and Business
topic Economia e gestão
Economics and Business
description Using attitudes toward travel an exploratory factor analysis was performed followed by a confirmatory factor analysis, showing good validity and reliability indices. Cluster analysis was then used to identify similar respondents based on their travel attitudes. Six distinct groups were extracted: transit enthusiasts, status seekers, car addicts, car-less riders, calm riders and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and varying degrees of intention to use public transport. The results show evidence that the design of strategies to influence public transport usage should be targeted at the market segments that are most motivated to change and increase their frequency of use.
publishDate 2007
dc.date.none.fl_str_mv 2007
2007-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/book
format book
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/67426
url https://hdl.handle.net/10216/67426
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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