Teaching digital rhetoric: building an argumentative ethos for digital media
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.22/11124 |
Resumo: | In this paper we will describe a curriculum of Rhetoric included in a Business Communication Undergraduate Program Studies at ISCAP. This curriculum includes the designing of arguments and the identification of fallacies applied to the industries of persuasion and to social media, analyzing how the success of brands depends upon the use of a strategic communication, where rhetoric plays an important role. It also emphasizes the importance of teaching and exploring the ethos, pathos and logos theory for building cogent arguments in a social media context. In addition, based on the new communication model done via various electronic formats, and considering that the internet and social media have “changed the way communicate, turning writing into conversation”, we will reflect on Paul Graham’s hierarchy of disagreement, proposing a new pyramid for ad hominem fallacies. Finally, we draw a basic collection of competencies, in order to become a more effective writer and communicator in a digitally mediated space. |
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Teaching digital rhetoric: building an argumentative ethos for digital mediaRhetoricSocial mediaLogosArgumentation theoryFallaciesEthosPathosIn this paper we will describe a curriculum of Rhetoric included in a Business Communication Undergraduate Program Studies at ISCAP. This curriculum includes the designing of arguments and the identification of fallacies applied to the industries of persuasion and to social media, analyzing how the success of brands depends upon the use of a strategic communication, where rhetoric plays an important role. It also emphasizes the importance of teaching and exploring the ethos, pathos and logos theory for building cogent arguments in a social media context. In addition, based on the new communication model done via various electronic formats, and considering that the internet and social media have “changed the way communicate, turning writing into conversation”, we will reflect on Paul Graham’s hierarchy of disagreement, proposing a new pyramid for ad hominem fallacies. Finally, we draw a basic collection of competencies, in order to become a more effective writer and communicator in a digitally mediated space.Instituto Politécnico do Porto, Instituto Superior de Contabilidade e Administração do Porto, Edição própriaRepositório Científico do Instituto Politécnico do PortoPascoal, Sara2018-03-14T12:09:07Z20152015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/11124eng1645-193710.34630/polissema.v0i15.2989info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T12:53:12Zoai:recipp.ipp.pt:10400.22/11124Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:31:30.605848Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Teaching digital rhetoric: building an argumentative ethos for digital media |
title |
Teaching digital rhetoric: building an argumentative ethos for digital media |
spellingShingle |
Teaching digital rhetoric: building an argumentative ethos for digital media Pascoal, Sara Rhetoric Social media Logos Argumentation theory Fallacies Ethos Pathos |
title_short |
Teaching digital rhetoric: building an argumentative ethos for digital media |
title_full |
Teaching digital rhetoric: building an argumentative ethos for digital media |
title_fullStr |
Teaching digital rhetoric: building an argumentative ethos for digital media |
title_full_unstemmed |
Teaching digital rhetoric: building an argumentative ethos for digital media |
title_sort |
Teaching digital rhetoric: building an argumentative ethos for digital media |
author |
Pascoal, Sara |
author_facet |
Pascoal, Sara |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico do Porto |
dc.contributor.author.fl_str_mv |
Pascoal, Sara |
dc.subject.por.fl_str_mv |
Rhetoric Social media Logos Argumentation theory Fallacies Ethos Pathos |
topic |
Rhetoric Social media Logos Argumentation theory Fallacies Ethos Pathos |
description |
In this paper we will describe a curriculum of Rhetoric included in a Business Communication Undergraduate Program Studies at ISCAP. This curriculum includes the designing of arguments and the identification of fallacies applied to the industries of persuasion and to social media, analyzing how the success of brands depends upon the use of a strategic communication, where rhetoric plays an important role. It also emphasizes the importance of teaching and exploring the ethos, pathos and logos theory for building cogent arguments in a social media context. In addition, based on the new communication model done via various electronic formats, and considering that the internet and social media have “changed the way communicate, turning writing into conversation”, we will reflect on Paul Graham’s hierarchy of disagreement, proposing a new pyramid for ad hominem fallacies. Finally, we draw a basic collection of competencies, in order to become a more effective writer and communicator in a digitally mediated space. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015 2015-01-01T00:00:00Z 2018-03-14T12:09:07Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.22/11124 |
url |
http://hdl.handle.net/10400.22/11124 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1645-1937 10.34630/polissema.v0i15.2989 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Instituto Politécnico do Porto, Instituto Superior de Contabilidade e Administração do Porto, Edição própria |
publisher.none.fl_str_mv |
Instituto Politécnico do Porto, Instituto Superior de Contabilidade e Administração do Porto, Edição própria |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131410115592192 |