Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/34991 |
Resumo: | Climate change is one of the hottest topics nowadays, and it is necessary to modify consumption behaviours in order to reduce consumers’ damage on the environment caused by their purchase decisions. Literature reveals that sustainable consumption is hindered by economic constraints, perceived risk, products’ quality and technical attributes importance and by brand image. An online questionnaire was conducted to study the ability of quantitative online consumer reviews to change customers’ perceptions about green products, namely, perceived trust and perceived quality and performance, as well as to increase the willingness to pay for these products and rise its purchase intention. Findings reveal that quantitative OCRS positively change the perceptions that consumers have about sustainable products regarding trust, quality and performance. It is also proved the positive impact that perceived trust towards the product has on willingness to pay and purchase intention of sustainable products. Consumers’ perceived quality and performance also have a positive impact both on willingness to pay for green products and on its purchase intention. Moreover, in the presence of OCRs, consumers’ willingness to pay for green products is not higher than without its presence, although they have a significant direct impact on consumers’ willingness to pay. Additionally, OCRs do not have a direct impact on green purchase intention, nor the latest is higher when in their presence. However, OCRs are proved to have an indirect effect both on willingness to pay and purchase intention, being mediated by perceived trust and perceived quality and performance. |
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Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly productsGreen marketingGreen consumptionGreen productsOnline consumer reviewsProduct reviewsDomínio/Área Científica::Ciências Sociais::Economia e GestãoClimate change is one of the hottest topics nowadays, and it is necessary to modify consumption behaviours in order to reduce consumers’ damage on the environment caused by their purchase decisions. Literature reveals that sustainable consumption is hindered by economic constraints, perceived risk, products’ quality and technical attributes importance and by brand image. An online questionnaire was conducted to study the ability of quantitative online consumer reviews to change customers’ perceptions about green products, namely, perceived trust and perceived quality and performance, as well as to increase the willingness to pay for these products and rise its purchase intention. Findings reveal that quantitative OCRS positively change the perceptions that consumers have about sustainable products regarding trust, quality and performance. It is also proved the positive impact that perceived trust towards the product has on willingness to pay and purchase intention of sustainable products. Consumers’ perceived quality and performance also have a positive impact both on willingness to pay for green products and on its purchase intention. Moreover, in the presence of OCRs, consumers’ willingness to pay for green products is not higher than without its presence, although they have a significant direct impact on consumers’ willingness to pay. Additionally, OCRs do not have a direct impact on green purchase intention, nor the latest is higher when in their presence. However, OCRs are proved to have an indirect effect both on willingness to pay and purchase intention, being mediated by perceived trust and perceived quality and performance.As alterações climáticas são um dos temas mais importantes atualmente, sendo necessário modificar os comportamentos de consumo para reduzir os danos no meio ambiente. A literatura revela que o consumo sustentável é impedido por restrições económicas, pela perceção de risco que os consumidores têm relativamente ao produto, à sua qualidade e atributos técnicos, bem como pela imagem da marca. Um questionário online foi realizado de modo a estudar a capacidade das avaliações quantitativas do consumidor online de aumentar a disposição de pagar por produtos sustentáveis e sua a intenção de compra, bem como mudar a perceção que os consumidores têm sobre os mesmos. O estudo revela que avaliações quantitativas mudam positivamente as perceções dos consumidores sobre produtos sustentáveis relativamente ao quão confiáveis são, e à qualidade e desempenho. É também provado o impacto positivo que a perceção de confiança relativamente ao produto tem na disposição de pagar e na intenção de compra de produtos sustentáveis, tal como as perceções de qualidade e desempenho. Adicionalmente, na presença de avaliações, a disposição dos consumidores de pagar por produtos sustentáveis não é maior do que sem a sua presença, embora tenham um impacto direto significativo na disposição de pagar. É também provado que as avaliações não têm impacto direto na intenção de compra sustentável, nem esta última é maior na sua presença. No entanto, as avaliações têm um efeito indireto tanto na disposição de pagar como na intenção de compra de produtos sustentáveis, sendo mediadas pelas perceções de confiança, qualidade e desempenho.Souto, Daniela Langaro da Silva doVeritati - Repositório Institucional da Universidade Católica PortuguesaLobo, Catarina Isabel Nunes2021-09-20T10:45:08Z2021-02-0420212021-02-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/34991TID:202657353enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:40:30Zoai:repositorio.ucp.pt:10400.14/34991Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:28:22.508041Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
title |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
spellingShingle |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products Lobo, Catarina Isabel Nunes Green marketing Green consumption Green products Online consumer reviews Product reviews Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
title_full |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
title_fullStr |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
title_full_unstemmed |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
title_sort |
Boosting green consumption : the influence of quantitative online consumer reviews on consumer’s perceptions willingness to pay and purchase intention of environmentally friendly products |
author |
Lobo, Catarina Isabel Nunes |
author_facet |
Lobo, Catarina Isabel Nunes |
author_role |
author |
dc.contributor.none.fl_str_mv |
Souto, Daniela Langaro da Silva do Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Lobo, Catarina Isabel Nunes |
dc.subject.por.fl_str_mv |
Green marketing Green consumption Green products Online consumer reviews Product reviews Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Green marketing Green consumption Green products Online consumer reviews Product reviews Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Climate change is one of the hottest topics nowadays, and it is necessary to modify consumption behaviours in order to reduce consumers’ damage on the environment caused by their purchase decisions. Literature reveals that sustainable consumption is hindered by economic constraints, perceived risk, products’ quality and technical attributes importance and by brand image. An online questionnaire was conducted to study the ability of quantitative online consumer reviews to change customers’ perceptions about green products, namely, perceived trust and perceived quality and performance, as well as to increase the willingness to pay for these products and rise its purchase intention. Findings reveal that quantitative OCRS positively change the perceptions that consumers have about sustainable products regarding trust, quality and performance. It is also proved the positive impact that perceived trust towards the product has on willingness to pay and purchase intention of sustainable products. Consumers’ perceived quality and performance also have a positive impact both on willingness to pay for green products and on its purchase intention. Moreover, in the presence of OCRs, consumers’ willingness to pay for green products is not higher than without its presence, although they have a significant direct impact on consumers’ willingness to pay. Additionally, OCRs do not have a direct impact on green purchase intention, nor the latest is higher when in their presence. However, OCRs are proved to have an indirect effect both on willingness to pay and purchase intention, being mediated by perceived trust and perceived quality and performance. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-20T10:45:08Z 2021-02-04 2021 2021-02-04T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/34991 TID:202657353 |
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http://hdl.handle.net/10400.14/34991 |
identifier_str_mv |
TID:202657353 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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