Reducing resistance to sponsorship disclosure

Detalhes bibliográficos
Autor(a) principal: Shuqair, Saleh
Data de Publicação: 2023
Outros Autores: Viglia, Giampaolo, Pinto, Diego Costa, Mattila, Anna S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152739
Resumo: Shuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S. (2024). Reducing resistance to sponsorship disclosure: The role of experiential versus material posts. Journal of Travel Research, 63(4), 959-973. https://doi.org/10.1177/00472875231171668 --- The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
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spelling Reducing resistance to sponsorship disclosureThe role of experiential versus material postsEngagementInfluencerSponsorshipSocial exchange theorySocial media postTravel experienceGeography, Planning and DevelopmentTransportationTourism, Leisure and Hospitality ManagementSDG 8 - Decent Work and Economic GrowthShuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S. (2024). Reducing resistance to sponsorship disclosure: The role of experiential versus material posts. Journal of Travel Research, 63(4), 959-973. https://doi.org/10.1177/00472875231171668 --- The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Despite the growing relevance of influencer marketing, recent research suggests that consumers have negative reactions to social media ads. Our research investigates how different types of disclosure (paid partnership vs. in-text disclosure) and post content (experiential vs. material) mitigate consumers’ negative reactions to social media advertisements. Four preregistered studies, drawing on the social exchange theory, reveal how the post content shapes the sponsorship disclosure effects. In particular, we show that a paid partnership (vs. intext) disclosure has a positive impact on consumers’ responses (engagement and purchase intent) and that persuasion resistance mediates the effects. Furthermore, Study 3 reveals that the type of content (experiential vs. material) moderates the effect, such that consumers' negative reactions to sponsorship disclosure are mitigated with experiential (vs. material) content. Overall, our results provide actionable implications for tourism marketers on how to create advertisements in social media, minimizing negative reactions to sponsorship disclosure.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNShuqair, SalehViglia, GiampaoloPinto, Diego CostaMattila, Anna S.2023-05-12T22:10:58Z2024-042024-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article15application/pdfhttp://hdl.handle.net/10362/152739eng0047-2875PURE: 58010154https://doi.org/10.1177/00472875231171668info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:35:12Zoai:run.unl.pt:10362/152739Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:03.482014Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Reducing resistance to sponsorship disclosure
The role of experiential versus material posts
title Reducing resistance to sponsorship disclosure
spellingShingle Reducing resistance to sponsorship disclosure
Shuqair, Saleh
Engagement
Influencer
Sponsorship
Social exchange theory
Social media post
Travel experience
Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
title_short Reducing resistance to sponsorship disclosure
title_full Reducing resistance to sponsorship disclosure
title_fullStr Reducing resistance to sponsorship disclosure
title_full_unstemmed Reducing resistance to sponsorship disclosure
title_sort Reducing resistance to sponsorship disclosure
author Shuqair, Saleh
author_facet Shuqair, Saleh
Viglia, Giampaolo
Pinto, Diego Costa
Mattila, Anna S.
author_role author
author2 Viglia, Giampaolo
Pinto, Diego Costa
Mattila, Anna S.
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Shuqair, Saleh
Viglia, Giampaolo
Pinto, Diego Costa
Mattila, Anna S.
dc.subject.por.fl_str_mv Engagement
Influencer
Sponsorship
Social exchange theory
Social media post
Travel experience
Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
topic Engagement
Influencer
Sponsorship
Social exchange theory
Social media post
Travel experience
Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management
SDG 8 - Decent Work and Economic Growth
description Shuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S. (2024). Reducing resistance to sponsorship disclosure: The role of experiential versus material posts. Journal of Travel Research, 63(4), 959-973. https://doi.org/10.1177/00472875231171668 --- The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-12T22:10:58Z
2024-04
2024-04-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152739
url http://hdl.handle.net/10362/152739
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0047-2875
PURE: 58010154
https://doi.org/10.1177/00472875231171668
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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