The effects of retail revolution on Sra family business
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/129098 |
Resumo: | The SRA Group was established in 1997, with two components; SRA Distributors and SRA Retails. The market dynamics have changed significantly over the last 25 years since they have entered the consumer goods and electronic industry. Many economic changes like liberalization & globalization, changes in tastes and preferences of the consumers, and technological factors like the retail disruption by e-commerce platforms have affected the business. The Indian electronic goods retail industry has been continuously growing despite these unprecedented changes. The main growth drivers have been the rising disposable income of consumers, the middle-class boom in tier two and tier three cities, an increase in the women workforce, rural electrification, etc. The e-commerce transformation also increased the digitally influenced sales, compressed margins of traditional retailers, thus impacting the small and medium enterprises like SRA Retails and the dealer networkof SRA Distributors. The purpose of this project is to analyze the effects of these changes and formulate strategies for SRA Retails to achieve growth, tap into new market demographics and grab new opportunities that the growing Indian consumer durables and electronic industry have to offer. |
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The effects of retail revolution on Sra family businessIndiaRetail revolutionFamily-businessE-commerce disruptionConsumer and electronics industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe SRA Group was established in 1997, with two components; SRA Distributors and SRA Retails. The market dynamics have changed significantly over the last 25 years since they have entered the consumer goods and electronic industry. Many economic changes like liberalization & globalization, changes in tastes and preferences of the consumers, and technological factors like the retail disruption by e-commerce platforms have affected the business. The Indian electronic goods retail industry has been continuously growing despite these unprecedented changes. The main growth drivers have been the rising disposable income of consumers, the middle-class boom in tier two and tier three cities, an increase in the women workforce, rural electrification, etc. The e-commerce transformation also increased the digitally influenced sales, compressed margins of traditional retailers, thus impacting the small and medium enterprises like SRA Retails and the dealer networkof SRA Distributors. The purpose of this project is to analyze the effects of these changes and formulate strategies for SRA Retails to achieve growth, tap into new market demographics and grab new opportunities that the growing Indian consumer durables and electronic industry have to offer.Major, Euclides Filipe FerreiraRUNArora, Garima2023-01-04T01:31:47Z2021-05-272021-01-042021-05-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/129098TID:202769917enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:08:19Zoai:run.unl.pt:10362/129098Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:27.545497Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The effects of retail revolution on Sra family business |
title |
The effects of retail revolution on Sra family business |
spellingShingle |
The effects of retail revolution on Sra family business Arora, Garima India Retail revolution Family-business E-commerce disruption Consumer and electronics industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The effects of retail revolution on Sra family business |
title_full |
The effects of retail revolution on Sra family business |
title_fullStr |
The effects of retail revolution on Sra family business |
title_full_unstemmed |
The effects of retail revolution on Sra family business |
title_sort |
The effects of retail revolution on Sra family business |
author |
Arora, Garima |
author_facet |
Arora, Garima |
author_role |
author |
dc.contributor.none.fl_str_mv |
Major, Euclides Filipe Ferreira RUN |
dc.contributor.author.fl_str_mv |
Arora, Garima |
dc.subject.por.fl_str_mv |
India Retail revolution Family-business E-commerce disruption Consumer and electronics industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
India Retail revolution Family-business E-commerce disruption Consumer and electronics industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The SRA Group was established in 1997, with two components; SRA Distributors and SRA Retails. The market dynamics have changed significantly over the last 25 years since they have entered the consumer goods and electronic industry. Many economic changes like liberalization & globalization, changes in tastes and preferences of the consumers, and technological factors like the retail disruption by e-commerce platforms have affected the business. The Indian electronic goods retail industry has been continuously growing despite these unprecedented changes. The main growth drivers have been the rising disposable income of consumers, the middle-class boom in tier two and tier three cities, an increase in the women workforce, rural electrification, etc. The e-commerce transformation also increased the digitally influenced sales, compressed margins of traditional retailers, thus impacting the small and medium enterprises like SRA Retails and the dealer networkof SRA Distributors. The purpose of this project is to analyze the effects of these changes and formulate strategies for SRA Retails to achieve growth, tap into new market demographics and grab new opportunities that the growing Indian consumer durables and electronic industry have to offer. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-05-27 2021-01-04 2021-05-27T00:00:00Z 2023-01-04T01:31:47Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/129098 TID:202769917 |
url |
http://hdl.handle.net/10362/129098 |
identifier_str_mv |
TID:202769917 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138068371865600 |