Services marketing strategy recommendations for Ginásio Clube Português
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/15821 |
Resumo: | Ginásio Clube Português (GCP) has been facing some difficulties regarding not only the attraction of new members but also maintaining the existing members. The main goal with this dissertation was then to identify areas of concern and formulate recommendations to be analyzed by Ginásio Clube Português. This dissertation contains a Literature Review chapter, in which concepts related to the consulting project developed are explained and clarified. A brief explanation of Ginásio Clube Português’ history and indicators as well as the proposed challenge for this project follows. The Methodology used in this project for the identification of problems is then explained and Recommendations are formulated. It was possible to identify several areas of concern and formulate three sets of different recommendations to be analyzed by GCP: recommendations focused on the attraction of new members, recommendations focused on the maintaining of current members and general recommendations. |
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Services marketing strategy recommendations for Ginásio Clube PortuguêsDomínio/Área Científica::Ciências Sociais::Economia e GestãoGinásio Clube Português (GCP) has been facing some difficulties regarding not only the attraction of new members but also maintaining the existing members. The main goal with this dissertation was then to identify areas of concern and formulate recommendations to be analyzed by Ginásio Clube Português. This dissertation contains a Literature Review chapter, in which concepts related to the consulting project developed are explained and clarified. A brief explanation of Ginásio Clube Português’ history and indicators as well as the proposed challenge for this project follows. The Methodology used in this project for the identification of problems is then explained and Recommendations are formulated. It was possible to identify several areas of concern and formulate three sets of different recommendations to be analyzed by GCP: recommendations focused on the attraction of new members, recommendations focused on the maintaining of current members and general recommendations.Xavier, RuteVeritati - Repositório Institucional da Universidade Católica PortuguesaMarques, Filipa Sofia Dias Miguéns2014-12-01T15:39:09Z2013-06-2720132013-06-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/15821TID:201091097enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-17T01:35:03Zoai:repositorio.ucp.pt:10400.14/15821Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:13:08.477505Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Services marketing strategy recommendations for Ginásio Clube Português |
title |
Services marketing strategy recommendations for Ginásio Clube Português |
spellingShingle |
Services marketing strategy recommendations for Ginásio Clube Português Marques, Filipa Sofia Dias Miguéns Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Services marketing strategy recommendations for Ginásio Clube Português |
title_full |
Services marketing strategy recommendations for Ginásio Clube Português |
title_fullStr |
Services marketing strategy recommendations for Ginásio Clube Português |
title_full_unstemmed |
Services marketing strategy recommendations for Ginásio Clube Português |
title_sort |
Services marketing strategy recommendations for Ginásio Clube Português |
author |
Marques, Filipa Sofia Dias Miguéns |
author_facet |
Marques, Filipa Sofia Dias Miguéns |
author_role |
author |
dc.contributor.none.fl_str_mv |
Xavier, Rute Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Marques, Filipa Sofia Dias Miguéns |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Ginásio Clube Português (GCP) has been facing some difficulties regarding not only the attraction of new members but also maintaining the existing members. The main goal with this dissertation was then to identify areas of concern and formulate recommendations to be analyzed by Ginásio Clube Português. This dissertation contains a Literature Review chapter, in which concepts related to the consulting project developed are explained and clarified. A brief explanation of Ginásio Clube Português’ history and indicators as well as the proposed challenge for this project follows. The Methodology used in this project for the identification of problems is then explained and Recommendations are formulated. It was possible to identify several areas of concern and formulate three sets of different recommendations to be analyzed by GCP: recommendations focused on the attraction of new members, recommendations focused on the maintaining of current members and general recommendations. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06-27 2013 2013-06-27T00:00:00Z 2014-12-01T15:39:09Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/15821 TID:201091097 |
url |
http://hdl.handle.net/10400.14/15821 |
identifier_str_mv |
TID:201091097 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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