Market orientation in Italian wineries
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/11815 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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7160 |
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Market orientation in Italian wineriesA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this paper is to analyze the degree of market orientation that characterizes Italian wineries. Particular attention is paid to the relationship between market orientation and the main antecedents described in the most prominent literature. Relationships with new and different variables are hypothesized by our experience and informal contacts with owners of Italian wineries. The wine market is facing different challenges: globalization and the entrance of new important players have made the industry an environment in which competition is very fierce. Market orientation provides a strategic configuration useful to operate in such a scenario. Interviews with wineries’ managers confirm and even reinforce the theory. The organizational culture configuration of market-oriented wineries is put under the spotlight and significant positive relationships are found between openness and professional approach and Market Orientation and between Market Orientation and average price. Furthermore this paper shows that highly market oriented wineries are significantly smaller than their lowly market oriented counterparts.NSBE - UNLMaretto, GuidoRUNStefanuto, Lorenzo2014-03-25T10:16:52Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11815TID:201475472enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T17:15:47Zoai:run.unl.pt:10362/11815Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T17:15:47Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Market orientation in Italian wineries |
title |
Market orientation in Italian wineries |
spellingShingle |
Market orientation in Italian wineries Stefanuto, Lorenzo |
title_short |
Market orientation in Italian wineries |
title_full |
Market orientation in Italian wineries |
title_fullStr |
Market orientation in Italian wineries |
title_full_unstemmed |
Market orientation in Italian wineries |
title_sort |
Market orientation in Italian wineries |
author |
Stefanuto, Lorenzo |
author_facet |
Stefanuto, Lorenzo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Maretto, Guido RUN |
dc.contributor.author.fl_str_mv |
Stefanuto, Lorenzo |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-03-25T10:16:52Z 2014-01 2014-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11815 TID:201475472 |
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http://hdl.handle.net/10362/11815 |
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TID:201475472 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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mluisa.alvim@gmail.com |
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1817545510822608896 |