Market orientation in Italian wineries

Detalhes bibliográficos
Autor(a) principal: Stefanuto, Lorenzo
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11815
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Market orientation in Italian wineriesA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this paper is to analyze the degree of market orientation that characterizes Italian wineries. Particular attention is paid to the relationship between market orientation and the main antecedents described in the most prominent literature. Relationships with new and different variables are hypothesized by our experience and informal contacts with owners of Italian wineries. The wine market is facing different challenges: globalization and the entrance of new important players have made the industry an environment in which competition is very fierce. Market orientation provides a strategic configuration useful to operate in such a scenario. Interviews with wineries’ managers confirm and even reinforce the theory. The organizational culture configuration of market-oriented wineries is put under the spotlight and significant positive relationships are found between openness and professional approach and Market Orientation and between Market Orientation and average price. Furthermore this paper shows that highly market oriented wineries are significantly smaller than their lowly market oriented counterparts.NSBE - UNLMaretto, GuidoRUNStefanuto, Lorenzo2014-03-25T10:16:52Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11815TID:201475472enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:29Zoai:run.unl.pt:10362/11815Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:33.489427Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Market orientation in Italian wineries
title Market orientation in Italian wineries
spellingShingle Market orientation in Italian wineries
Stefanuto, Lorenzo
title_short Market orientation in Italian wineries
title_full Market orientation in Italian wineries
title_fullStr Market orientation in Italian wineries
title_full_unstemmed Market orientation in Italian wineries
title_sort Market orientation in Italian wineries
author Stefanuto, Lorenzo
author_facet Stefanuto, Lorenzo
author_role author
dc.contributor.none.fl_str_mv Maretto, Guido
RUN
dc.contributor.author.fl_str_mv Stefanuto, Lorenzo
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-03-25T10:16:52Z
2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11815
TID:201475472
url http://hdl.handle.net/10362/11815
identifier_str_mv TID:201475472
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
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