Mobile journalism at Rtp: consumption of news - content development towards a unified news platform

• Autor(a) principal: Mesquita, Maria Ana Cabral Moncada Pinto
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/122925
• topic: Mobile journalism; Mojo; Smartphone; News; Digital news; Digital; Organization; Change management; Broadcaster; Public company; State-owned company; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The goal of this paper is to show case a practical resolution for the integration at agreater scale of the Mobile Journalism philosophy, both in the production and in the consumption of news. The production-side concerns the use of the smart phone and other light equipment in the production of news, while the consumption-side concern show the news are displayed and consume don a smartphone. This work project was realized in syndication with RTP and was adjust and tailored to its respective needs, resources and objectives. In order to achieve this goal, several analysis were developed to address the external and internal environment, identifying the opportunities and threats of the broadcasting industry and the strengths and weaknesses of RTP. The ending result of this study led to the development of interconnected structured and strategic recommendations that ensuresa work a bled is semination plan for Mobile Journalism.