Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107 |
Resumo: | Abstract The Paralympics was broadcast in Sub-Saharan Africa for the first time during the 2020 Tokyo Games. This offered a unique opportunity to approach this phenomenon from a communication for social change perspective. Specifically, in this paper we conceive of the Paralympic broadcasts as a form of edutainment. This novel conceptual intervention brings attention to, not only how audiences interpret and make meaning from Paralympic media content, but also to the dialogical processes required to engage communities in processes of change. Drawing on findings from a four-year action research project, we explore the extent to which the Paralympics can be a useful and relevant platform for addressing disability stigma. We argue that mobile screenings of the Paralympics created a critical awareness, new perspectives on disability rights, and served to spark ideas for collective action. |
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Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawicommunication for social changecommunication for developmentedutainmentparalympicsdisabilityMalawiAbstract The Paralympics was broadcast in Sub-Saharan Africa for the first time during the 2020 Tokyo Games. This offered a unique opportunity to approach this phenomenon from a communication for social change perspective. Specifically, in this paper we conceive of the Paralympic broadcasts as a form of edutainment. This novel conceptual intervention brings attention to, not only how audiences interpret and make meaning from Paralympic media content, but also to the dialogical processes required to engage communities in processes of change. Drawing on findings from a four-year action research project, we explore the extent to which the Paralympics can be a useful and relevant platform for addressing disability stigma. We argue that mobile screenings of the Paralympics created a critical awareness, new perspectives on disability rights, and served to spark ideas for collective action.Centro de Investigação Media e JornalismoFaculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa2023-06-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107Media & Jornalismo v.23 n.42 2023reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107Akambadi,JessieNoske-Turner,JessicaMagalasi,Mufunanjiinfo:eu-repo/semantics/openAccess2024-02-06T17:30:54Zoai:scielo:S2183-54622023000100107Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:34:14.264036Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
title |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
spellingShingle |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi Akambadi,Jessie communication for social change communication for development edutainment paralympics disability Malawi |
title_short |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
title_full |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
title_fullStr |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
title_full_unstemmed |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
title_sort |
Paralympics as a Tool for Communication for Social Change: Audience Perceptions, Affect and the Social Change Potential in Rural Malawi |
author |
Akambadi,Jessie |
author_facet |
Akambadi,Jessie Noske-Turner,Jessica Magalasi,Mufunanji |
author_role |
author |
author2 |
Noske-Turner,Jessica Magalasi,Mufunanji |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Akambadi,Jessie Noske-Turner,Jessica Magalasi,Mufunanji |
dc.subject.por.fl_str_mv |
communication for social change communication for development edutainment paralympics disability Malawi |
topic |
communication for social change communication for development edutainment paralympics disability Malawi |
description |
Abstract The Paralympics was broadcast in Sub-Saharan Africa for the first time during the 2020 Tokyo Games. This offered a unique opportunity to approach this phenomenon from a communication for social change perspective. Specifically, in this paper we conceive of the Paralympic broadcasts as a form of edutainment. This novel conceptual intervention brings attention to, not only how audiences interpret and make meaning from Paralympic media content, but also to the dialogical processes required to engage communities in processes of change. Drawing on findings from a four-year action research project, we explore the extent to which the Paralympics can be a useful and relevant platform for addressing disability stigma. We argue that mobile screenings of the Paralympics created a critical awareness, new perspectives on disability rights, and served to spark ideas for collective action. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2183-54622023000100107 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Centro de Investigação Media e Jornalismo Faculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa |
publisher.none.fl_str_mv |
Centro de Investigação Media e Jornalismo Faculdade de Ciências Sociais e Humanas/Universidade Nova de Lisboa |
dc.source.none.fl_str_mv |
Media & Jornalismo v.23 n.42 2023 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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