O caso da internacionalização da Arsopi-Thermal para o mercado francês

• Autor(a) principal: Rodrigues, Márcia Catarina Brandão
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/21305
• topic: Internacionalização; Marketing internacional; Mercado francês; Arsopi-Thermal; Internationalization; International marketing; French market; Gestão

In a globalized world, companies seek international markets to increase their profits. To start an internationalization process, an entry preparation is necessary, following all the key steps for success. This internship report evokes the concept of internationalization, with theories and entry strategies, and demonstrates the importance of international marketing in the process. These concepts will be adapted to Arsopi-Thermal internationalization - company where the trainee curricular internship was carried out - for the French market. The internship was held at Arsopi-Thermal, a company of Plate Heat Exchangers, at a time when it was preparing its entry into the French market. France is the second largest European economy and becomes interesting due to large industries in the country, and its geographical proximity to Portugal. The interest in the internship, resulted from the fact that the intern is bilingual in French, and from her academic skills as well. The study resulted from qualitative research, using as a research strategy, the case study of the company where the internship took place, with a descriptive and exploratory nature. It aims to complete the master’s degree in entrepreneurship and internationalization, and can support companies interested in internationalizing their businesses for the French market.