Scenarios for the future of the agrifood industry - strategic recommendations and future steps for acembex - the scenario of -neighbor´s garden"

• Autor(a) principal: Graça, Margarida da Costa
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/156290
• topic: Foresight; Scenario planning; Business strategy; Uncertainty; Driving forces; Trade; Agrifood; Grain; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

In this work project, foresight methodology was employed to develop scenarios aimed at improving X’s decision-making process. The project focuses on the globalization of grain trading companies and considers potential developments up until 2030. The scenarios were generated using the Intuitive-Logics School approach, and driving forces were identified through an analysis of the external environment using the STEEP framework and the clustering method. Key uncertainties were determined through a survey completed by X’s employees using Delphi statements. The results of this survey were used to develop four contrasting scenarios, which were then strategically analyzed to provide recommendations for X. The thesis covers the scenario, “Neighbor’s Garden” resulting from the configuration of the two key uncertainties: high degree of regionalization and high acceptance of substitute and alternative products for animal protein.