A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt

Detalhes bibliográficos
Autor(a) principal: Sousa, Pedro Alves Pereira Cerdeira e
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/14962
Resumo: Marketing Directed Research
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spelling A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurtBifidusLightLNPFPortugalMarketing Directed ResearchBeing a high value category in the scope of Nestlé world's leading nutrition, health and wellness, yogurt health category is dominated by Danone. The launch of Lactalis Nestlé bifidus yogurt made with Portuguese ingredients and fresher in mouth is a new category enters which corresponds to current consumer needs. By targeting healthy lovers looking for light products, LNPF developed a marketing plan to achieve sustainability.NSBE - UNLCenteno, VictorRUNSousa, Pedro Alves Pereira Cerdeira e2017-01-31T01:30:17Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/14962TID:201531720enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:50:26Zoai:run.unl.pt:10362/14962Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:12.691875Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
title A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
spellingShingle A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
Sousa, Pedro Alves Pereira Cerdeira e
Bifidus
Light
LNPF
Portugal
title_short A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
title_full A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
title_fullStr A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
title_full_unstemmed A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
title_sort A marketing plan for an enter into a healthy category: the launch of Lactalis Nestlé bifidus yogurt
author Sousa, Pedro Alves Pereira Cerdeira e
author_facet Sousa, Pedro Alves Pereira Cerdeira e
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Sousa, Pedro Alves Pereira Cerdeira e
dc.subject.por.fl_str_mv Bifidus
Light
LNPF
Portugal
topic Bifidus
Light
LNPF
Portugal
description Marketing Directed Research
publishDate 2014
dc.date.none.fl_str_mv 2014-01
2014-01-01T00:00:00Z
2017-01-31T01:30:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/14962
TID:201531720
url http://hdl.handle.net/10362/14962
identifier_str_mv TID:201531720
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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