Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany

Detalhes bibliográficos
Autor(a) principal: Güntzer, Moritz Viktor Alexander
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/155647
Resumo: This work project examines the development process of Infantly, a proposed sustainable fashion rental service for babies in Germany. Using the Lean Startup framework, the project identified the key characteristics and strategic focus of the business concept and gained external validation from the baby clothing industry. Surveys and interviews revealed parental interest and resulted in sales of €343.50. This paper outlines Infantly's future, proposing that the platform should prioritize sustainable brands, promote its benefits, and focus on outerwear to reduce garment waste and contribute to a more sustainable fashion future.
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spelling Entrepreneurial journey of founding a sustainable fashion rental service for babies in GermanyBaby clothingCircular economyEntrepreneurial journeyFashion rental serviceLean startup frameworkPlatform economySustainable business modelDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project examines the development process of Infantly, a proposed sustainable fashion rental service for babies in Germany. Using the Lean Startup framework, the project identified the key characteristics and strategic focus of the business concept and gained external validation from the baby clothing industry. Surveys and interviews revealed parental interest and resulted in sales of €343.50. This paper outlines Infantly's future, proposing that the platform should prioritize sustainable brands, promote its benefits, and focus on outerwear to reduce garment waste and contribute to a more sustainable fashion future.Zózimo, RicardoGraça, TeresaRUNGüntzer, Moritz Viktor Alexander2023-01-102022-12-162026-12-16T00:00:00Z2023-01-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/155647TID:203311582enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:38:18Zoai:run.unl.pt:10362/155647Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:10.928344Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
title Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
spellingShingle Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
Güntzer, Moritz Viktor Alexander
Baby clothing
Circular economy
Entrepreneurial journey
Fashion rental service
Lean startup framework
Platform economy
Sustainable business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
title_full Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
title_fullStr Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
title_full_unstemmed Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
title_sort Entrepreneurial journey of founding a sustainable fashion rental service for babies in Germany
author Güntzer, Moritz Viktor Alexander
author_facet Güntzer, Moritz Viktor Alexander
author_role author
dc.contributor.none.fl_str_mv Zózimo, Ricardo
Graça, Teresa
RUN
dc.contributor.author.fl_str_mv Güntzer, Moritz Viktor Alexander
dc.subject.por.fl_str_mv Baby clothing
Circular economy
Entrepreneurial journey
Fashion rental service
Lean startup framework
Platform economy
Sustainable business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Baby clothing
Circular economy
Entrepreneurial journey
Fashion rental service
Lean startup framework
Platform economy
Sustainable business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project examines the development process of Infantly, a proposed sustainable fashion rental service for babies in Germany. Using the Lean Startup framework, the project identified the key characteristics and strategic focus of the business concept and gained external validation from the baby clothing industry. Surveys and interviews revealed parental interest and resulted in sales of €343.50. This paper outlines Infantly's future, proposing that the platform should prioritize sustainable brands, promote its benefits, and focus on outerwear to reduce garment waste and contribute to a more sustainable fashion future.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-01-10
2023-01-10T00:00:00Z
2026-12-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/155647
TID:203311582
url http://hdl.handle.net/10362/155647
identifier_str_mv TID:203311582
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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