Neuromarketing: consumers and the anchoring effect

Detalhes bibliográficos
Autor(a) principal: Chavaglia, J. N.
Data de Publicação: 2011
Outros Autores: Filipe, J. A., Ramalheiro, B.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ciencia.iscte-iul.pt/id/ci-pub-744
http://hdl.handle.net/10071/14171
Resumo: The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).
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spelling Neuromarketing: consumers and the anchoring effectConsumerAnchoringBehavioral economicsNeuroeconomicsLimited rationalityThe model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).ExcellingTech Publisher2017-07-27T15:55:20Z2011-01-01T00:00:00Z20112017-07-27T15:53:33Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/id/ci-pub-744http://hdl.handle.net/10071/14171eng2047-0916Chavaglia, J. N.Filipe, J. A.Ramalheiro, B.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:37:44Zoai:repositorio.iscte-iul.pt:10071/14171Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:17:13.883377Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Neuromarketing: consumers and the anchoring effect
title Neuromarketing: consumers and the anchoring effect
spellingShingle Neuromarketing: consumers and the anchoring effect
Chavaglia, J. N.
Consumer
Anchoring
Behavioral economics
Neuroeconomics
Limited rationality
title_short Neuromarketing: consumers and the anchoring effect
title_full Neuromarketing: consumers and the anchoring effect
title_fullStr Neuromarketing: consumers and the anchoring effect
title_full_unstemmed Neuromarketing: consumers and the anchoring effect
title_sort Neuromarketing: consumers and the anchoring effect
author Chavaglia, J. N.
author_facet Chavaglia, J. N.
Filipe, J. A.
Ramalheiro, B.
author_role author
author2 Filipe, J. A.
Ramalheiro, B.
author2_role author
author
dc.contributor.author.fl_str_mv Chavaglia, J. N.
Filipe, J. A.
Ramalheiro, B.
dc.subject.por.fl_str_mv Consumer
Anchoring
Behavioral economics
Neuroeconomics
Limited rationality
topic Consumer
Anchoring
Behavioral economics
Neuroeconomics
Limited rationality
description The model of economic analysis used on the market by companies has shown too much inability to the explanation of problems arising from the economic man’s decision. So that alternative theories have been developed by a conventional series of renowned scientists and institutions. The need of an alternative has generated several different approaches. It is the case of the analysis of behavioral economics, represented in this study by neuromarketing. Theoretical view in the study of the anchoring effect of prices in the consumer's mind is presented. This study evidences the existence of the anchoring effect of prices in consumer decision of students from business courses of the city of Belém – PA (Brazil).
publishDate 2011
dc.date.none.fl_str_mv 2011-01-01T00:00:00Z
2011
2017-07-27T15:55:20Z
2017-07-27T15:53:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/id/ci-pub-744
http://hdl.handle.net/10071/14171
url https://ciencia.iscte-iul.pt/id/ci-pub-744
http://hdl.handle.net/10071/14171
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2047-0916
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ExcellingTech Publisher
publisher.none.fl_str_mv ExcellingTech Publisher
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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