A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Xavier Golaio
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/151254
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
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spelling A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste RegionSmart TransactionsData VisualizationBusiness IntelligenceCustomer AnalyticsMarket TrackingSector AnalysisSmart CitiesProject Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business AnalyticsNumerous industries and sectors of the economy and society are using information management and Business Intelligence systems, given the multiple benefits for the business processes in an organization. One of the areas where it is possible to take advantage of Business Intelligence and Data Visualization is public administration, where gathering and analysing data generates a more efficient and productive solution, with the help of modern Business Intelligence tools. We are reporting the conduction of a set of activities whose procedures and results propose to improve the use of public funds and directing investment, namely in areas of superior value-added, thus creating a more effective public management standard. In this project we analyse a particular case, covering a region of Portugal, a territory composed of twelve municipalities comprising the Intermunicipal Community of the Oeste Region (CIMO). Through a transactional database, covering all the purchases paid by electronic card and the cash surveys conducted in this area, it was possible to analyse a set of consumer behaviours and recognize shopping patterns by region and profile. Data modelling was carried out and later a dashboard was built that presents the main results of the analysis conducted, and where it would be possible to take benefit from data visualization, creating powerful insights. As a result of this project, it is possible to deliver significant insights and tools to local public administrators with valuable information on the development and monitoring of card transactions in amounts and consumer profiles to help stakeholders in the process of making more informed and efficient decisions in the scope of business as recognized places of self-brand, promoting sales and the assertion of the municipal distinctiveness in the region. The following article was submitted to a peer-reviewed scientific journal entitled "IEEE Transactions on Visualization and Computer Graphics", published by the IEEE Computer Society, and which covers topics related to computer graphics and visualization systems, among other subjects.Neto, Miguel de Castro Simões FerreiraJardim, João Bruno Morais de SousaRUNGonçalves, Xavier Golaio2024-01-27T01:32:05Z2023-01-272023-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/151254TID:203247337enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:33:40Zoai:run.unl.pt:10362/151254Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:30.341227Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
title A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
spellingShingle A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
Gonçalves, Xavier Golaio
Smart Transactions
Data Visualization
Business Intelligence
Customer Analytics
Market Tracking
Sector Analysis
Smart Cities
title_short A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
title_full A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
title_fullStr A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
title_full_unstemmed A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
title_sort A Data Analytics Solution for Smart Regions: Smart Transactions, Customer Analytics and Market Tracking in Oeste Region
author Gonçalves, Xavier Golaio
author_facet Gonçalves, Xavier Golaio
author_role author
dc.contributor.none.fl_str_mv Neto, Miguel de Castro Simões Ferreira
Jardim, João Bruno Morais de Sousa
RUN
dc.contributor.author.fl_str_mv Gonçalves, Xavier Golaio
dc.subject.por.fl_str_mv Smart Transactions
Data Visualization
Business Intelligence
Customer Analytics
Market Tracking
Sector Analysis
Smart Cities
topic Smart Transactions
Data Visualization
Business Intelligence
Customer Analytics
Market Tracking
Sector Analysis
Smart Cities
description Project Work presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
publishDate 2023
dc.date.none.fl_str_mv 2023-01-27
2023-01-27T00:00:00Z
2024-01-27T01:32:05Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/151254
TID:203247337
url http://hdl.handle.net/10362/151254
identifier_str_mv TID:203247337
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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